Mobilize Financial Services

Marketing

• Manage the vehicle subscription product through pricing strategies for the Renault on Demand, Nissan Move and Toot brands, taking into account cost variables, market conditions, add-on services and margin.
• Set subscription pricing for vehicles and propose periodic promotional campaigns.
• Monitor and manage market competitiveness for the subscription offering.
• Manage the portfolio of additional services and their impacts on P&L.
• Liaise with Finance and Operations departments to ensure proposed profitability aligns with actual results.
• Review pricing methodology to optimize and identify opportunities to improve the subscription service’s competitiveness.
• Coordinate with headquarters (France) to propose synergies and ensure adherence to the global pricing methodology.
• Prepare and present committee materials and studies to senior leadership.
• Evaluate and propose synergies across the organization’s business lines (Bank/Consortium/Insurance/Rental).
• Automate processes and develop price/competitiveness simulators.
• Monitor and analyze the market and its fluctuations, from vehicle launches and competitive positioning to economic and regulatory changes.
• Analyze and project residual values for new and used vehicles.
• Conduct revaluation of the group’s fleet.

Senior Marketing Analyst – Pricing