Mob Entertainment

Marketing Director – Video Games

Mob Entertainment

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

Go

About the role

  • Devise publishing strategies for Mob Entertainment, including branding strategy, publishing timeline, distribution platform negotiation, and pricing strategy
  • Design product go-to-market strategy and drive publishing objectives to be achieved
  • Lead and continually enhance publishing center organization framework to best integrate brand, product planning, marketing, live ops, partnerships, community & competitive gaming capabilities;
  • Stay current with evolving market insights and use demands, and explore new product development opportunities
  • Go deep with studio leaders and partner to develop and deliver and innovative go to market marketing strategy that resonates with the designated players base
  • Iterate on creative concepts to develop a clear identify for new games from the ground up
  • Build consensus through relationships and leadership across the organization
  • Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Mob Entertainment
  • Create, execute, manage and measure marketing campaigns aimed at achieving the studios goals and retaining users to a video game brand/product
  • Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions
  • Collaborate with the Licensing to create engaging and high-converting ads that resonate with our target consumer audience
  • Manage and optimize advertising budgets across various channels, including but not limited social media, social, search, display, and influencer marketing
  • Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies
  • Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness
  • Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts

Requirements

  • 10+ years of consumer marketing experience
  • Solid track record of AAA game marketing leadership and/or publishing
  • Bachelor's degree (MBA preferred)
  • Experience working for a global consumer marketing brand or advertising/marketing agency
  • Advanced Google Analytics and dashboard creation for tracking and measurement of campaigns driving to a digital experience
  • Strong leadership skills, with experience managing and mentoring global and regional teams while possessing the understanding how to effectively manage remote/global teams
  • Solid track record of game marketing leadership and/or publishing
  • Track record of premiere games shipped as a product marketer
  • Strong understanding of the global gaming market landscape, cultural nuances, and the ability to deliver results across different markets
  • Deep regional insights and understanding of game publishing and operations for NA
  • Exceptional organizational, analytical & reporting skills
  • Entrepreneurial drive and mind-set
  • Experience in external partner relationship management
  • Strong communication skills to work in a multinational and diverse organization
  • A decent team player with strong ability to cooperate and work with remote cross functional teams
  • Passion for video games and the entertainment industry.
  • Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
  • Excellent analytical and problem-solving abilities, with a data-driven mindset
  • Outstanding communication and interpersonal skills, able to collaborate effectively across teams and build strong relationships with external partners.
Benefits
  • Health insurance
  • 401(k)
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer marketingAAA game marketingGoogle Analyticsdashboard creationcampaign measurementgame publishingmarketing strategydata-driven insightsKPI analysisadvertising budget management
Soft Skills
leadershipmentoringorganizational skillsanalytical skillscommunication skillsteam collaborationrelationship managemententrepreneurial mindsetproblem-solvinginterpersonal skills
Certifications
Bachelor's degreeMBA