Mob Entertainment

Creative Strategist

• Work with the Head of International Licensing to ideate drive product development initiatives and partnerships for the regions.
• Follow through from ideation to final product approval liaising with multiple stakeholders across Mob - including marketing, legal, game development and narrative to ensure development is on brand
• Ensure the product development from licensees proceeds smoothly and achieves production deadlines and targets maintaining a high degree of design integrity, brand consistency and commercial competitiveness
• You will have direct responsibility for product development, from concept through to production, on assigned licensees covering EMEA and Asian markets ensuring creative excellence and integrity across all markets for MOB’s IP’s, with particular focus on Poppy Playtime.
• Provide a quality design service to licensees, ensuring a high level of design input, range planning and commercial guidance to maximise the brand and commercial potential.
• Understand and navigate technical requirements of licensees and retailers without losing brand integrity.
• Actively evaluate the brand assurance needs or partners beyond the core brand materials.
• Manage development of creative materials such as photo shoots, trade fairs and catalogues, SoMe content etc.
• Identify market trends and use them to drive creativity and identify new areas of business and establish design requirements.
• Input towards style guide development in line with overall budget, creative direction and market needs
• Ensure all products follow the design requirements in adherence with the style guides, and that ethical and brand protection and rights requirements are featured on all product and packaging
• Work with the wider CPG team, marketing and game development to support inspiration boards, and PD plans for presentation purposes
• Give creative support for live activations in local territory activations
• Develop and maintain an understanding of Poppy Playtime lore and gameplay

Brand Assurance Creative Lead – AMEA/ASIA

Data Analyst

• Analyze game, player, and business data to support development, live operations, and publishing decisions
• Create and maintain dashboards and automated reports
• Write and optimize SQL queries to extract and validate data from multiple sources
• Perform ad hoc analyses to answer business and game performance questions
• Support A/B tests and post-launch analysis by gathering data and summarizing results
• Partner with teams to define metrics, ensure accurate tracking, and improve data quality
• Identify trends, anomalies, and opportunities in player and financial data
• Present insights clearly through reports, dashboards, and written summaries

Junior Data Analyst

Product Manager

• Lead the concept evaluation process including market analysis, genre trends, competitive benchmarking, and player opportunity sizing.
• Develop the Product Brief: core lore, target audience, differentiators, KPIs, success metrics.
• Build ROI rationale in partnership with Finance and Production: staffing plan, timeline, budget, risk analysis.
• Create & own the green-light package for SLT review and approval.
• Define minimum gating criteria and business justification required for advancement.
• Maintain and continuously refine the product roadmap, prioritization framework, and delivery milestones.
• Work with Production to translate vision into milestones, scope, and sprint objectives.
• Ensure alignment between feature set and target KPIs, player motivations, and market fit.
• Drive cross-functional communication and ensure all teams work from the same assumptions and priorities.
• Lead change management: assess any scope, staffing, or timeline adjustments with data and rationale.
• Own the risk/assumption log and mitigation plan across departments.
• Partner with Marketing, Analytics, and Community to develop the launch strategy, key beats, messaging, and positioning.
• Ensure the product meets the definition of readiness for launch, including quality thresholds, analytics instrumentation, and content completeness.
• Coordinate playtests, player research, and feedback cycles pre-launch.
• Monitor live KPIs and gather player feedback to drive post-launch iterations.
• Lead postmortems and integration of learnings into the studio’s development frameworks.
• Own and evolve Mob’s green-light framework, milestone gating standards, and product evaluation methodology.
• Establish reusable documentation templates (PRDs, briefs, KPI scorecards).
• Ensure disciplined application of processes to prevent misalignment, late-stage surprises, and inefficient spend.
• Bring the right subject-matter experts into decisions at the right time—Production, Finance, Analytics, Creative, Marketing, etc.

Brand Assurance Creative Lead – AMEA/ASIA

Junior Data Analyst

Game Product Manager