Mob Entertainment

Marketing

• Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy.
• Design tailored GTM strategies that support a variety of monetization approaches.
• Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities.
• Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies.
• Lead User Acquisition (UA) and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles.
• Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to achieve the same.
• Serve as the "Voice of the Player" on the studio's Greenlight Committee. Participate on the greenlight committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments.
• Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that resonate with our target audiences.
• Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats.
• Lead, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking.
• Empower your team to manage their domains effectively while providing them with clear strategic direction and removing blockers.
• Maintain Mob's brand identity: ensure our marketing, PR, and creator/influencer relations remain authentic and player-first.

Director, Publishing & Marketing – Games Division

Chief Marketing Officer

• Devise publishing strategies for Mob Entertainment, including branding strategy, publishing timeline, distribution platform negotiation, and pricing strategy
• Design product go-to-market strategy and drive publishing objectives to be achieved
• Lead and continually enhance publishing center organization framework to best integrate brand, product planning, marketing, live ops, partnerships, community & competitive gaming capabilities;
• Stay current with evolving market insights and use demands, and explore new product development opportunities
• Go deep with studio leaders and partner to develop and deliver and innovative go to market marketing strategy that resonates with the designated players base
• Iterate on creative concepts to develop a clear identify for new games from the ground up
• Build consensus through relationships and leadership across the organization
• Develop and implement comprehensive consumer marketing strategies to drive consumer engagement and retention for video games, applications, and all businesses and initiatives within and supported by Mob Entertainment
• Create, execute, manage and measure marketing campaigns aimed at achieving the studios goals and retaining users to a video game brand/product
• Deliver upon specific OKRs and KPIs as measurement of success for the user acquisition, revenue generation and repeat engagement (clicks, shares and revenue) of our consumer based products and solutions
• Collaborate with the Licensing to create engaging and high-converting ads that resonate with our target consumer audience
• Manage and optimize advertising budgets across various channels, including but not limited social media, social, search, display, and influencer marketing
• Analyze and monitor campaign performance using relevant KPIs, providing data-driven insights to guide decision-making and future strategies
• Build and maintain relationships with external partners, such as ad networks, creative agencies, and influencers, to optimize campaign effectiveness
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure continuous growth and innovation within our marketing efforts

Marketing Director – Video Games

Chief of Staff

• Own the leadership operating rhythm, including scheduling and facilitating weekly leadership meetings, creative reviews, and planning sessions.
• Set agendas, capture decisions, track action items, and ensure follow-through.
• Prepare briefs, reports, and presentations for leadership and board meetings.
• Act as a day-to-day thought partner to the CEO on priorities, trade-offs, and studio health.
• Translate studio goals into quarterly and annual plans (OKRs, roadmaps, milestones).
• Track progress across teams and surface risks early.
• Lead high-priority cross-functional initiatives and special projects.
• Improve workflows and processes across Design, Engineering, Art, and Production.
• Serve as a central point of coordination between Creative, Production, and Business teams.
• Support internal communications and company updates.

Creative Strategist

• Work with the Head of International Licensing to ideate drive product development initiatives and partnerships for the regions.
• Follow through from ideation to final product approval liaising with multiple stakeholders across Mob - including marketing, legal, game development and narrative to ensure development is on brand
• Ensure the product development from licensees proceeds smoothly and achieves production deadlines and targets maintaining a high degree of design integrity, brand consistency and commercial competitiveness
• You will have direct responsibility for product development, from concept through to production, on assigned licensees covering EMEA and Asian markets ensuring creative excellence and integrity across all markets for MOB’s IP’s, with particular focus on Poppy Playtime.
• Provide a quality design service to licensees, ensuring a high level of design input, range planning and commercial guidance to maximise the brand and commercial potential.
• Understand and navigate technical requirements of licensees and retailers without losing brand integrity.
• Actively evaluate the brand assurance needs or partners beyond the core brand materials.
• Manage development of creative materials such as photo shoots, trade fairs and catalogues, SoMe content etc.
• Identify market trends and use them to drive creativity and identify new areas of business and establish design requirements.
• Input towards style guide development in line with overall budget, creative direction and market needs
• Ensure all products follow the design requirements in adherence with the style guides, and that ethical and brand protection and rights requirements are featured on all product and packaging
• Work with the wider CPG team, marketing and game development to support inspiration boards, and PD plans for presentation purposes
• Give creative support for live activations in local territory activations
• Develop and maintain an understanding of Poppy Playtime lore and gameplay

Director, Publishing & Marketing – Games Division

Marketing Director – Video Games

Chief of Staff

Brand Assurance Creative Lead – AMEA/ASIA