Mixpanel

Staff Brand Copywriter

Mixpanel

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own copy and messaging for campaigns, product launches, web, and major brand moments
  • Partner with brand designers from concept through execution—shaping ideas together, finding the thread that connects visual and narrative
  • Translate complex product stories into narratives that resonate emotionally and intellectually
  • Challenge briefs to find depth and nuance—move beyond surface level messaging to something with real resonance
  • Work collaboratively with stakeholders across product marketing, product, and leadership to elevate creative thinking
  • Steward the brand voice with flexibility and intention, adapting tone while maintaining consistency
  • Lead messaging and narrative strategy for MXP (our annual user conference) and flagship campaigns
  • Develop frameworks that extend creative ideas across touchpoints with coherence and impact
  • Present creative strategy and rationale to cross functional partners and leadership
  • Help mature our brand strategy alongside the design leader, building adoption across the organization
  • Influence how we think about storytelling—not just as copy, but as the foundation for identity and connection
  • Bring curiosity and rigor to understanding our products deeply enough to tell their stories well

Requirements

  • 5+ years leading creative writing in branding, advertising, or editorial environments
  • Portfolio demonstrating conceptual thinking and narrative depth across formats: campaigns, long form content, product storytelling, brand messaging
  • Track record leading projects with multiple stakeholders and the judgment to work with minimal direction
  • Deep understanding of how tone and voice shape brand identity, with the flexibility to execute across contexts
  • Natural partnership with designers—you understand visual thinking and how story and image reinforce each other
  • Ability to work effectively with product and marketing teams, translating between disciplines without losing creative integrity
  • Comfortable presenting work and articulating why creative choices serve both craft and business goals
  • You care about details—grammar, rhythm, precision—because they shape meaning and impact
  • You're genuinely curious about complex products and read widely beyond industry echo chambers, bringing unexpected references into your work
  • You push creative boundaries with intention and care, knowing when boldness serves the idea and when restraint does
  • You're excited by transformation and strategy, not just execution—this is a moment when your choices help define what comes next.
Benefits
  • Comprehensive Medical, Vision, and Dental Care
  • Mental Wellness Benefit
  • Generous Vacation Policy & Additional Company Holidays
  • Enhanced Parental Leave
  • Volunteer Time Off
  • Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative writingnarrative strategyconceptual thinkingbrand messagingproduct storytellingcampaign developmentlong form contentcopywritingstorytellingvisual thinking
Soft Skills
collaborationflexibilityattention to detailcuriosityjudgmentpresentation skillscreative integritystrategic thinkinginfluenceadaptability