Senior Marketing Media Specialist
Mitsubishi Motors North America, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Franklin • Tennessee • United States
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Salary
💰 $90,000 - $100,000 per year
Job Level
About the role
- Manage the systems, tagging structures, pacing, and optimization workflows that keep campaigns performing on plan.
- Oversee trafficking workflows managed by the Media Agency of Record; perform QA to ensure accuracy prior to launch.
- Ensure creative and tracking assets meet all tagging and naming requirements.
- Maintain pacing and budget trackers and support delivery and billing reconciliation.
- Own tag accuracy, naming conventions, Google Analytics 4 (GA4) taxonomy, and Marketing Mix Modeling (MMM) input hygiene.
- Monitor pacing and performance to identify optimization opportunities.
- Design and execute structured, channel-level experiments and document hypotheses, success metrics, and readouts.
Requirements
- 5+ years of experience in paid media operations across at least two channels, such as connected television/over-the-top streaming (CTV/OTT), online video, paid social, programmatic/display, or search.
- Strong skills in Microsoft Excel and Microsoft PowerPoint.
- Experience partnering with agencies and navigating trafficking workflows.
- Understanding of brand safety standards, viewability requirements, and invalid traffic (IVT) best practices.
- Hands-on experience with Google Analytics 4 (GA4) taxonomy, tagging practices, and basic Marketing Mix Modeling (MMM) and attribution inputs.
Benefits
- Comprehensive healthcare coverage, including medical, dental, and vision plans.
- Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
- 401(k) with Company match and annual contributions based on years of service.
- Professional development opportunities, including training, tuition reimbursement, and employee resource groups.
- Up to 30 days of paid time off, including holidays, vacation, and other leave options.
- Hybrid working environment (2 days remote, 3 days in-office) at our modern office, located in Franklin, TN area.
- Collaborative workspace where ideas flow freely.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media operationstagging structuresoptimization workflowsQA processesbudget trackingGoogle Analytics 4Marketing Mix Modelingattribution inputschannel-level experimentsdata analysis
Soft Skills
communicationcollaborationattention to detailproblem-solvingorganizational skills