Mitsubishi Motors North America, Inc.

Senior Manager, Retail Marketing

Mitsubishi Motors North America, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Franklin • Tennessee • United States

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Salary

💰 $130,000 - $140,000 per year

Job Level

Senior

About the role

  • Lead the concepting, development, and execution of national dealer advertising programs and Tier 3 retail marketing campaigns.
  • Build integrated toolkits, assets, and playbooks that enable dealers to activate consistently and effectively across channels.
  • Develop retail programs that reinforce Mitsubishi’s brand platform and support priority vehicle launches, incentives, and seasonal events.
  • Oversee the strategy and performance of dealer websites, ensuring accuracy, brand consistency, and conversion-driven UX.
  • Partner with digital teams and vendors to optimize traffic, lead generation, and on-site engagement.
  • Implement best practices, templates, and guidance to elevate dealer digital execution and compliance.
  • Lead the planning, promotion, and execution of national and regional test drive events at dealerships.
  • Develop event toolkits, signage, digital assets, and lead-handling processes to ensure consistent, high-quality execution.
  • Own the strategy, design, and deployment of showroom POP materials, signage, and retail merchandising kits.
  • Ensure in-store experiences reflect the brand, support sales conversations, and reinforce key product and warranty messages.
  • Manage production timelines, vendor relationships, and distribution logistics.
  • Oversee the Co-op and RDA programs in partnership with ACB, ensuring program rules, processes, and guidelines support evolving business needs.
  • Manage program budgets, fund utilization, and financial stewardship to maximize dealer participation and marketing impact.
  • Continuously refine program rules and workflows to improve efficiency, dealer experience, and alignment with retail priorities.
  • Establish KPIs and reporting frameworks to measure the impact of retail marketing programs, dealer advertising, test drive events, and digital performance.
  • Analyze results, identify opportunities, and drive continuous improvement across campaigns and channels.
  • Present insights and recommendations to leadership, field teams, and dealer partners.
  • Serve as the primary liaison between Retail Marketing and Tier 1 brand teams to ensure message alignment, creative consistency, and coordinated go-to-market planning.
  • Collaborate with Product, Incentives, CRM, Digital, Legal, Sales Performance and Field Operations to deliver integrated, customer-centric retail experiences.
  • Manage agency partners to ensure high-quality creative, on-time delivery, and efficient use of budgets.

Requirements

  • 8+ years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side with strong digital knowledge.
  • Vendor, project & contract management experience.
  • Ability to collaborate & identify/resolve conflicts or barriers to effective teamwork.
  • Strong presentation skills that can be persuasive and informative in nature at all levels in the organization.
  • Strong working knowledge of Customer Relationship Management (CRM) systems, including data segmentation, customer lifecycle management, automation workflows, and performance reporting.
  • Proven experience supporting and executing retail marketing campaigns, with hands-on involvement in promotional planning, audience targeting, omnichannel activation, and post-campaign analysis to drive sales and customer engagement.
Benefits
  • Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
  • Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
  • This position comes with monthly a car allowance, contingent upon a satisfactory driving record.
  • Benefit from our 401(k) with Company match and annual contributions based on years of service.
  • Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
  • Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
  • Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
  • Experience our collaborative workspace where ideas flow freely.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
automotive retail marketingdigital marketingproject managementvendor managementcontract managementcustomer lifecycle managementdata segmentationperformance reportingpromotional planningaudience targeting
Soft Skills
collaborationconflict resolutionpresentation skillspersuasive communicationteamworkleadershipstrategic thinkinganalytical skillscontinuous improvementcreative consistency