Field Marketing Manager – Integrated Campaigns
Mitratech
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$90,000 per year
About the role
- Execute end-to-end integrated marketing campaigns—from brief through launch and post-campaign analysis—ensuring timelines, deliverables, and cross-functional alignment.
- Support campaign pipeline goals by driving campaign-sourced and campaign-influenced pipeline in partnership with Sales.
- Partner closely with Content, Product Marketing, Field Marketing, Partner Marketing, and Sales to define and execute integrated campaigns aligned to business priorities.
- Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, social, sales plays, and in-person events.
- Develop campaign-aligned sales enablement materials (sales plays, talk tracks, launch briefs) and support Sales and SDR activation.
- Coordinate with Product Marketing and Content teams to source and adapt campaign assets such as whitepapers, guides, blogs, checklists, and offers.
- Manage third-party vendors related to campaign execution, including coordination, timelines, and budget tracking.
- Track, analyze, and report on campaign performance metrics (leads, pipeline, engagement) using Salesforce and marketing automation tools.
- Contribute to campaign testing, optimization, and post-campaign learnings to improve future performance.
- Use AI and marketing technology tools to improve campaign execution efficiency and reporting.
Requirements
- 4–6 years of experience in B2B campaign marketing, field marketing, or demand generation, preferably in SaaS or HR technology
- Proven experience executing integrated campaigns as an individual contributor.
- Demonstrated experience tracking campaign performance and pipeline impact.
- Strong collaboration skills with Sales and cross-functional marketing teams.
- Hands-on experience with Salesforce and marketing automation platforms (e.g., HubSpot).
- Strong project management, organization, and execution skills.
Benefits
- 5% annual bonus 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign marketingdemand generationperformance trackingpipeline impact analysissales enablement materialscampaign optimizationpost-campaign analysisproject management
Soft Skills
collaborationorganizationexecution