Mitratech

Senior Brand & Content Strategy Manager

Mitratech

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

About the role

  • Execute against Mitratech’s defined brand POV and messaging frameworks, ensuring consistency across owned, earned, and shared channels
  • Serve as the primary day-to-day marketing partner to Walker Sands, aligning PR narratives, campaigns, and thought leadership with growth priorities
  • Translate complex compliance, risk, and HR topics into clear, credible narratives for prospects, customers, analysts, and media
  • Support executive and SME thought leadership development in partnership with PR and senior leadership
  • Design and operate content systems that support demand generation, lifecycle marketing, and brand storytelling
  • Ensure content is intentionally designed to drive leads and influence pipeline, not just awareness
  • Lead content atomization: transforming one approved core asset into multiple downstream formats (web, email, sales enablement, social, PR, paid landing pages)
  • Partner with Demand, Web, and Product Marketing to align content to ICPs, buyer journeys, and conversion goals
  • Use AI tools to generate first-pass drafts for blogs, POV pieces, press inputs, social content, enablement assets, and campaign content
  • Leverage AI to enforce brand voice, clarity, and consistency at scale
  • Continuously identify opportunities where AI can replace manual effort, increase speed-to-market, and improve quality
  • Optimize content for search visibility, user experience, and lead conversion (SXO)
  • Partner with Web and Digital teams to ensure content supports CRO, landing page performance, and full-funnel impact
  • Analyze organic and content-assisted performance and translate insights into optimization recommendations
  • Measure content effectiveness using lead generation, pipeline influence, engagement quality, and brand lift
  • Use data and AI insights to refine content topics, formats, and distribution strategies
  • Communicate content impact clearly and regularly to marketing leadership
  • Manage and develop three direct reports: Content Specialist, Graphic Designer, Motion Graphics & Web Designer
  • Set clear priorities, workflows, and quality standards for the content and creative team
  • Coach team members to work efficiently, leverage AI, and continuously improve
  • Foster a culture of accountability, focus, and high-quality execution

Requirements

  • 5 - 8+ years of experience in B2B content marketing, digital content, SEO, or related roles
  • Demonstrated experience managing and developing team members
  • Experience partnering cross-functionally with marketing, product, demand, and design teams
  • Strong writing, editing, and content judgment skills
  • Proven ability to manage multiple priorities and deadlines
  • Experience in SaaS or HR compliance industries strongly preferred
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
  • Bonuses
  • Stock options
  • Equipment allowances
  • Wellness programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B content marketingdigital contentSEOcontent atomizationlead generationpipeline influencecontent optimizationdata analysisAI toolscontent effectiveness measurement
Soft Skills
writing skillsediting skillscontent judgmentteam managementcross-functional collaborationprioritizationworkflow managementcoachingaccountabilityexecution focus