Develop and maintain metrics dashboards to track the performance of communication initiatives across multiple platforms (digital, social media, email, events, web, etc.).
Develop and maintain a database that tracks stakeholder engagement across communications platforms (digital, social media, email, events, web, etc.) such as a CRM or similar.
Analyze data to evaluate campaign effectiveness, audience engagement, and ROI.
Collaborate with the StratComm team to establish KPIs for campaigns and projects.
Identify trends and insights from data to recommend strategies for improving communication outcomes.
Conduct surveys, focus groups, and other audience research to understand stakeholder perceptions and needs.
Create detailed reports and visualizations to present findings to leadership and stakeholders.
Stay current with trends in data analytics and communication technologies to continuously improve data strategies.
Ensure data integrity and compliance with relevant policies and regulations.

Requirements

10 years relevant experience with Bachelors in related field such as data analytics, statistics, communications or marketing; 8 years relevant experience with Masters in related field; or High School Diploma or equivalent and 14 years relevant experience.
3+ years of experience in data analytics, preferably in a communications, marketing, or public relations environment.
Proficiency in analytics tools such as Google Analytics, Tableau, Power BI, or similar platforms.
Strong understanding of digital and social media metrics, SEO, and audience analysis.
Exceptional skills in data visualization and storytelling, with the ability to communicate complex information to non-technical audiences.
Experience with survey design and analysis
Knowledge of statistical methods and their application to data analysis.
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Familiarity with the defense or government sector is a plus.
Active Secret clearance required

Benefits

best-in-class medical, dental and vision plan choices
wellness resources
employee assistance programs
Savings Plan Options (401(k))
financial planning tools
life insurance
employee discounts
paid holidays and paid time off
tuition reimbursement
early childhood and post-secondary education scholarships

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analyticsdata visualizationstatistical methodssurvey designaudience analysisSEOKPI establishmentcampaign effectiveness analysisstakeholder engagement trackingreport creation

Soft Skills

communicationorganizational skillsattention to detailcollaborationstorytellingtrend identificationstrategic recommendationproject management

Certifications

Active Secret clearance