MirrorWeb

Director – Growth Marketing

MirrorWeb

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Senior

About the role

  • Own MirrorWeb’s demand generation and growth marketing strategy across paid, owned, and earned channels.
  • Design and execute programs that drive qualified pipeline aligned to defined ICPs and GTM motions.
  • Partner closely with Sales leadership to align targets, pipeline goals, funnel definitions, and handoff processes.
  • Own top-of-funnel and mid-funnel performance.
  • Monitor conversion rates, velocity, and lead quality.
  • Collaborate with Product Marketing to activate positioning and messaging across campaigns and channels.
  • Lead campaign planning and execution across digital, email, events, webinars, and field marketing.
  • Partner with Sales on outbound pipeline creation, including ABM, digital, and field programs.
  • Own marketing performance analytics in partnership with RevOps and Finance.
  • Track pipeline contribution, CAC, ROI, and efficiency.
  • Build, manage, and mentor a lean, execution-focused marketing team and external partners.

Requirements

  • Proven experience leading demand generation or growth marketing for a B2B SaaS company.
  • Experience operating at Director to VP level in a growth-stage environment, ideally $10M to $50M ARR.
  • Strong understanding of pipeline mechanics, funnel metrics, and revenue impact.
  • Comfort using AI tools to improve speed, insight, and execution across modern marketing workflows.
  • Ability to turn positioning into effective pipeline-generating campaigns in close partnership with Product Marketing.
  • Experience partnering closely with Sales and RevOps to drive predictable pipeline outcomes.
  • Comfort operating in regulated, trust-sensitive, or complex buyer environments.
  • Bias toward action, prioritization, and measurable results.
Benefits
  • Comprehensive health coverage including medical, dental, and vision plans.
  • Life insurance for financial peace of mind.
  • 401(k) retirement plan with a 3 percent non-elective company contribution.
  • Generous paid time off including 20 days PTO, paid sick leave, and a day off for your birthday.
  • Enhanced family leave to support life’s most important moments.
  • Flexible lifestyle benefits with a monthly Juno allowance for wellness, learning, or personal priorities.
  • Equity Appreciation Rights program, allowing you to share in the company’s long-term success.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingpipeline mechanicsfunnel metricscampaign planningmarketing performance analyticsaccount-based marketing (ABM)digital marketingemail marketingevent marketing
Soft Skills
leadershipcollaborationmentoringprioritizationaction-orientedcommunicationstrategic thinkinganalytical thinkingresults-drivenadaptability