MIRA Safety

Director of E-commerce Marketing

MIRA Safety

full-time

Posted on:

Location Type: Remote

Location: Texas • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Develop and own the integrated marketing strategy across all paid, owned, and earned channels
  • Translate company growth goals into actionable marketing plans, budgets, and KPIs
  • Build and mentor a high-performing team of channel specialists (acquisition and retention)
  • Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth
  • Oversee campaigns in Google Ads, Facebook & Instagram Ads, Email & SMS, and Affiliate & Influencer Marketing
  • Build and maintain reporting dashboards to track performance and ROI
  • Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER
  • Partner with creative teams to brief and review ads, landing pages, and lifecycle assets

Requirements

  • 7+ years of marketing experience with direct hands-on management of paid and owned channels
  • Proven success managing Google Ads, Meta Ads, Email/SMS, Affiliate, and SEO programs
  • Advanced experience with Shopify, GA4, Amazon Seller Central, and ad platforms
  • Excellent communication and leadership skills; able to both strategize and execute
  • Startup or high-growth DTC experience preferred
  • Prior military or law enforcement experience (veterans/current military: please provide DD-214 or statement of service)
Benefits
  • 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategypaid channelsowned channelsearned channelsGoogle AdsMeta AdsEmail marketingSMS marketingAffiliate marketingSEO
Soft Skills
leadershipcommunicationstrategizingexecutionmentoringcollaborationteam buildingcross-functional collaborationperformance improvementtest-and-learn culture