MIRA Safety

Marketing

• Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives
• Manage integrated marketing campaigns from concept through execution and performance analysis
• Oversee content creation for the website, blog, social media, and other digital platforms
• Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions
• Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing
• Create, review, and approve marketing copy and collateral for digital and print use
• Build and maintain partnerships, affiliate programs, and industry relationships
• Monitor consumer behavior and adjust strategies to optimize campaign effectiveness
• Track, analyze, and report marketing KPIs, ROI, and campaign performance
• Present marketing strategies and performance insights to leadership and stakeholders
• Mentor and manage marketing team members and contractors, fostering creativity and accountability

Marketing Manager

Affiliate Manager

• Identify and recruit new affiliates, partners, and influencers in the tactical gear and preparedness space
• Build and maintain strong relationships with existing affiliates to maximize engagement and performance
• Develop and execute affiliate promotions and campaigns that drive results
• Monitor and optimize affiliate performance, content quality, and conversion metrics
• Track affiliate revenue growth and provide regular reporting and actionable insights
• Collaborate closely with Sales and Marketing to support overall business objectives
• Maintain reliable communication, availability, and follow through