MIRA Safety

Marketing

• Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives
• Manage integrated marketing campaigns from concept through execution and performance analysis
• Oversee content creation for the website, blog, social media, and other digital platforms
• Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions
• Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing
• Create, review, and approve marketing copy and collateral for digital and print use
• Build and maintain partnerships, affiliate programs, and industry relationships
• Monitor consumer behavior and adjust strategies to optimize campaign effectiveness
• Track, analyze, and report marketing KPIs, ROI, and campaign performance
• Present marketing strategies and performance insights to leadership and stakeholders
• Mentor and manage marketing team members and contractors, fostering creativity and accountability

Marketing Manager

Affiliate Manager

• Identify and recruit new affiliates, partners, and influencers in the tactical gear and preparedness space
• Build and maintain strong relationships with existing affiliates to maximize engagement and performance
• Develop and execute affiliate promotions and campaigns that drive results
• Monitor and optimize affiliate performance, content quality, and conversion metrics
• Track affiliate revenue growth and provide regular reporting and actionable insights
• Collaborate closely with Sales and Marketing to support overall business objectives
• Maintain reliable communication, availability, and follow through

• Learn how to research and identify potential affiliate partners with guidance from the marketing team
• Gain hands-on experience supporting affiliate outreach by working with pre-written templates and learning best practices for partner communication
• Learn how affiliate platforms work by helping monitor partner portals and tracking basic activity and performance
• Develop reporting skills by assisting with weekly performance summaries and learning how to interpret affiliate data
• Learn how to keep marketing and partner information organized by maintaining and updating CRM records
• Build market awareness by participating in competitor research and sharing observations with the team
• Assist in updating affiliate-facing materials and learn how marketing assets are created and maintained
• Complete assigned training sessions and practice documenting key learnings and takeaways
• Collaborate with the marketing team on additional tasks, gaining exposure to real-world digital marketing and affiliate operations
• Social Media Management – Responsibilities & Learning Opportunities
• Learn how brands manage and grow their social media presence across different platforms
• Assist with planning and scheduling social media posts and learn how content calendars are created and maintained
• Gain experience helping write captions, researching hashtags, and adapting content for different social media platforms
• Support basic community management by monitoring comments and messages and learning how brands engage with their audience
• Help track social media performance and learn how to understand basic metrics such as reach, engagement, and follower growth
• Participate in researching social media trends, competitors, and content ideas, and share insights with the marketing team
• Assist with organizing media assets and learning best practices for maintaining brand consistency online
• Complete training and document key takeaways related to social media strategy and content creation

Affiliate Marketing Intern

Ecommerce

• Develop and own the integrated marketing strategy across all paid, owned, and earned channels
• Translate company growth goals into actionable marketing plans, budgets, and KPIs
• Build and mentor a high-performing team of channel specialists (acquisition and retention)
• Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth
• Oversee campaigns in Google Ads, Facebook & Instagram Ads, Email & SMS, and Affiliate & Influencer Marketing
• Build and maintain reporting dashboards to track performance and ROI
• Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER
• Partner with creative teams to brief and review ads, landing pages, and lifecycle assets

Director of E-commerce Marketing

Account Manager

• Manage inbound and outbound government sales opportunities
• Monitor and respond to bids on GSA Advantage, SAM.gov, and HigherGov
• Prepare RFQs, RFP responses, quotes, and compliance documentation
• Maintain accurate records in CRM and track sales pipeline
• Communicate with procurement officers, contracting officers, and agency buyers
• Support order processing and fulfillment coordination

Marketing Manager

Marketing Manager

Affiliate Manager

Affiliate Marketing Intern

Director of E-commerce Marketing

Account Manager – Part Time