Design and launch paid acquisition funnels tailored to different customer segments and price points
Plan, run, and optimize Meta and Google campaigns with a clear path to LTV-positive CAC and strong ROAS
Write ad scripts, craft thumb-stopping hooks, and produce or edit short-form creatives in-house, tapping external help when needed
Test landing pages, offers, and messaging to improve click-through, lead quality, and funnel conversion
Collaborate with the product team to connect acquisition with onboarding and retention flows in the iOS app
Build and scale influencer and affiliate programs, including outreach, briefs, and performance tracking
Set up clean attribution and event tracking, ensuring pixels, UTMs, and in-app events are reliable
Manage budgets, pacing, and weekly forecasts while prioritizing experiments with the highest expected impact
Report insights clearly, turning data into next steps and sharing wins, misses, and learnings proactively

Requirements

3–5 years in performance growth with a track record of profitable campaigns and measurable revenue lift
Hands-on expertise with Meta Ads and Google Ads, from audience strategy to creative testing and bid optimization
Experience building high-ticket funnels, ideally with consultative or program-based offerings
Strong copy and creative instincts, comfortable scripting ads and guiding or editing short video assets
Analytical mindset with fluency in CAC, LTV, ROAS, cohorts, and payback to inform clear decisions
Proactive communicator who operates 80% independently while aligning on strategy and sharing learnings
Meticulous attention to detail with a thoughtful, methodical approach to experimentation
Bonus: Familiarity with meditation or breathwork, iOS app growth, and affiliate or influencer partnerships

Benefits

High ownership of strategy and execution across paid, partner, and funnel optimization
Clear goals and rapid feedback loops, so you always know what success looks like
Flexibility within GST hours and autonomy to plan your day for deep work
International exposure and the chance to shape how a wellness product scales
Support from Mint Source plus access to external creative resources when needed

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Meta AdsGoogle Adscopywritingcreative testingbid optimizationfunnel buildingattribution trackingevent trackingdata analysisperformance tracking

Soft Skills

proactive communicationattention to detailanalytical mindsetindependencecollaborationmethodical approachcreative instinctsscriptingproblem-solvingstrategic alignment