Mint Source

Growth Marketing

• Lead Meta ad strategy and execution across the full funnel: prospecting, retargeting, and retention
• Apply growth marketing frameworks to test offers, angles, audiences, and creative variations
• Optimize campaigns daily to hit CAC, ROAS, MER, and LTV targets
• Collaborate with creative teams to brief, test, and iterate winning ad concepts
• Work with analytics teams to interpret performance data and inform strategy
• Stay informed on Meta platform updates, algorithm shifts, and paid media best practices
• Expand into TikTok, YouTube, and Google Ads to support additional growth
• Present clear insights and performance summaries in bi-weekly client calls and written reports
• Mentor junior media buyers on campaign management and testing best practices
• Use Asana and Slack to manage tasks and maintain campaign visibility
• Leverage tools like Triple Whale, Motion, GA4, Google Sheets, and PowerPoint for tracking, analysis, and reporting

Senior Growth Media Buyer

Business Intelligence Analyst

• Support the preparation and upkeep of recurring reports and dashboards for sales, subscriptions, MER, LTV, returns, and basic profitability
• Pull and organize data from platforms including Amazon Seller Central, Shopify, TikTok Shops, Klaviyo, Google Ads, and Meta Ads: using Excel/Google Sheets to clean, format, reconcile, and validate data for accuracy
• Assist in updating dashboards built in tools like Looker Studio, Tableau, or Power BI
• Work closely with Senior Analysts to execute reporting requests and learn best practices for structuring and maintaining dashboards
• Help document metric definitions, reporting processes, and data sources to keep everything organized and easy to follow
• Handle ad hoc reporting requests from marketing, operations, and leadership as needed
• Ensure reports are delivered on time and flag any data issues or inconsistencies.

Junior Reporting Analyst

Human Resources

• Run payroll and contractor payments end to end using HR and payment platforms such as Deel
• Automate billing workflows, from invoicing and approvals to tracking costs and reconciliations
• Maintain accurate HR records, contracts, and compliance documents with tight version control
• Develop and maintain HR policies, employee guidelines, & compliance documentation to keep operations clear
• Coordinate onboarding and offboarding with clear checklists, access management, and smooth handovers
• Plan and deliver team events and virtual meetups, managing timelines, vendors, and budgets
• Build relationships across the team through regular check-ins, pulse surveys, and follow-ups
• Create and improve SOPs to streamline repetitive tasks and reduce manual effort
• Partner with finance on timesheets, month-end reporting, and variance explanations
• Manage time-off tracking, availability calendars, and an up-to-date org chart
• Triage HR requests and questions, providing clear, timely, and friendly support

HR Specialist

• Support the preparation and upkeep of recurring reports and dashboards for sales, subscriptions, MER, LTV, returns, and basic profitability
• Pull and organize data from platforms including Amazon Seller Central, Shopify, TikTok Shops, Klaviyo, Google Ads, and Meta Ads: using Excel/Google Sheets to clean, format, reconcile, and validate data for accuracy
• Assist in updating dashboards built in tools like Looker Studio, Tableau, or Power BI
• Work closely with Senior Analysts to execute reporting requests and learn best practices for structuring and maintaining dashboards
• Help document metric definitions, reporting processes, and data sources to keep everything organized and easy to follow
• Handle ad hoc reporting requests from marketing, operations, and leadership as needed
• Ensure reports are delivered on time and flag any data issues or inconsistencies

Social Media Manager

• Plan and manage a TikTok and Instagram content calendar tied to growth and sales goals
• Produce and edit high-quality short-form video content optimized for mobile viewing using tools like CapCut or Adobe Premiere Pro
• Use AI tools thoughtfully to generate ideas, refine hooks, improve captions, and analyze what resonates without losing brand voice or authenticity
• Craft compelling hooks, captions, and hashtags to maximize reach, engagement, and watch time
• Publish content, monitor engagement, and manage community interactions across comments and DMs
• Track trending formats, sounds, and topics to stay ahead of algorithm shifts and audience expectations
• Run simple A/B tests on content elements to improve visibility and retention
• Collaborate with creative and product teams to align messaging and subtly promote products
• Source and manage UGC or creator collaborations to diversify content and build credibility
• Tailor content scheduling and references for US and Australian audiences
• Analyze performance weekly, share insights, and recommend next steps for improvement

Graphics Designer

• Design static ad creatives that use strong typography, hierarchy, and layout to drive attention and clarity
• Translate simple briefs and brand guidelines into multiple on-brand variations for testing
• Produce assets in required sizes and aspect ratios for paid social and display placements
• Use Photoshop as your primary design tool for fast, precise production and retouching; leverage Figma as a secondary tool for layout systems and feedback
• Incorporate AI tools to ideate, explore styles, and generate efficient variations without sacrificing craft
• Hit weekly output targets while keeping quality high and files polished and organized
• Iterate based on feedback and performance insights, simplifying messages to what matters most
• Collaborate with fellow designers to share patterns, templates, and best practices that speed production
• Name, version, and package files cleanly so handoff and reuse are effortless
• Communicate timelines, blockers, and tradeoffs early to keep projects moving smoothly

Graphic Designer

Producer

• Concept, script, and edit direct-response ad creatives for Meta and other paid social channels
• Produce UGC-style videos by briefing creators, sourcing footage, and guiding on-screen talent
• Use video editing and light motion to deliver thumb-stopping variations for each placement
• Turn performance data into action by iterating hooks, CTAs, and angles based on ROAS and CAC
• Plan and manage a monthly creative calendar with clear output targets and testing priorities
• Partner with media buyers to set hypotheses, structure tests, and hand off launch-ready assets
• Build simple ad funnels and sequences that move users from attention to conversion
• Write concise ad copy and captions aligned with platform best practices and brand voice
• Organize files, naming, and versions so campaigns move quickly and nothing gets lost
• Leverage AI tools to speed ideation, scripting, and rough cuts while maintaining quality

Creative Producer – Ads

Data Analyst

• Build, automate, and maintain dashboards and reports for sales, subscriptions, MER, LTV, returns, and profitability across multiple brands.
• Translate leadership and team requests into structured analyses and clear reporting.
• Connect and model data from platforms such as Amazon Seller Central, Shopify, TikTok Shops, Klaviyo, Google Ads, and Meta Ads.
• Write SQL and use Excel/Google Sheets to clean, reconcile, and QA data for accuracy and consistency.
• Design intuitive dashboards using visualization tools like Looker Studio, Tableau, or Power BI.
• Define metric logic, naming conventions, and documentation so stakeholders share a single source of truth.
• Set up automated refresh schedules, alerts, and data quality checks to catch issues early.
• Deliver ad hoc analyses and data-driven recommendations to support marketing, operations, finance, and leadership.
• Prioritize and manage incoming requests, iterating dashboards based on stakeholder feedback.
• Keep dashboards and resources well-documented to make data simple and self-serve for the team.

Account Manager

• Own execution and direction for a high-touch fitness account spanning multiple gym locations
• Lead client conversations with confidence, grounded in a real understanding of fitness, gym culture, and performance-driven brands
• Oversee email campaigns and lifecycle programs built in Klaviyo, ensuring quality and alignment before launch
• Translate fitness-specific goals, promotions, and brand expectations into clear direction for designers, copywriters, and email specialists
• Review email campaigns and lifecycle programs to ensure they match the client’s fitness aesthetic and brand standards
• Make judgment calls on scope, sequencing, and priorities to keep work moving forward
• Identify issues early and resolve them without escalation
• Push back when needed and guide decisions based on what will actually perform for a fitness audience
• Maintain clear structure across priorities, tasks, and communication so nothing stalls or slips
• Act as the operational owner of the account, minimizing founder involvement in day-to-day decisions

Email Marketing Account Manager

Designer

• Design high-volume, mobile-first email campaigns in Figma with clear structure and strong visual intent
• Translate briefs and copy into email designs that feel premium, intentional, and aligned with modern fitness culture
• Select imagery confidently, avoiding generic or off-brand visuals that lead to client pushback
• Make aesthetic decisions independently, reducing revision cycles through strong first-pass execution
• Support a demanding production schedule while maintaining consistency and visual quality
• Build and reuse components where helpful, without over-templating or diluting the brand
• Prepare clean, organized design files for smooth implementation
• Create fast variations when needed to support volume and performance needs
• Collaborate directly with the agency owner in a tight feedback loop during daily overlap hours

Email Designer

• Design and launch paid acquisition funnels tailored to different customer segments and price points
• Plan, run, and optimize Meta and Google campaigns with a clear path to LTV-positive CAC and strong ROAS
• Write ad scripts, craft thumb-stopping hooks, and produce or edit short-form creatives in-house, tapping external help when needed
• Test landing pages, offers, and messaging to improve click-through, lead quality, and funnel conversion
• Collaborate with the product team to connect acquisition with onboarding and retention flows in the iOS app
• Build and scale influencer and affiliate programs, including outreach, briefs, and performance tracking
• Set up clean attribution and event tracking, ensuring pixels, UTMs, and in-app events are reliable
• Manage budgets, pacing, and weekly forecasts while prioritizing experiments with the highest expected impact
• Report insights clearly, turning data into next steps and sharing wins, misses, and learnings proactively

Growth Marketer

Frontend Engineer

• Lead the end-to-end design and development of a custom Mint Source website, from discovery to launch (structure, UX, UI, build, QA, deployment)
• Lead website information architecture: sitemap, page hierarchy, navigation, and conversion paths
• Design wireframes, mockups, and visual assets that align with Mint Source’s identity and target audience
• Build responsive pages with strong performance, accessibility, and cross-browser consistency
• Implement best practices for SEO, structure, and scalability to support long-term growth
• Collaborate with internal stakeholders to gather requirements, align on direction, and iterate on feedback
• Set up analytics and tracking (GA4, pixels if needed) with basic conversion events
• Launch confidently: testing, bug fixes, performance tuning, and post-launch support window
• Deliver the project within agreed timelines while maintaining high quality standards

Senior Growth Media Buyer

Junior Reporting Analyst

HR Specialist

Junior Reporting Analyst

HR Specialist

HR Specialist

Social Media Manager

Graphic Designer

Graphic Designer

Creative Producer – Ads

Data Analyst

Email Marketing Account Manager

Email Designer

Growth Marketer

Full-Stack Web Developer