Marketing Automation Expert
Minor Hotels Europe and Americas
full-time
Posted on:
Location Type: Office
Location: Diegem • Belgium
Visit company websiteExplore more
About the role
- You support clients in translating marketing strategies into scalable, automated customer experiences.
- You design and optimize customer and user journeys across channels, leveraging marketing automation tools and customer data platforms.
- You collaborate with marketers, data specialists, consultants, and project managers to deliver end-to-end solutions.
- You manage segmentation, personas, and audiences, ensuring GDPR-compliant use of customer data.
- You analyze performance, report on results, and continuously improve journeys based on insights.
Requirements
- >2 years of experience in marketing automation, CRM, or data-driven marketing.
- Hands-on experience with marketing automation platforms.
- Strong knowledge of Customer Data Platforms and customer data concepts.
- Experience with Salesforce or Adobe solution is a plus.
- Experience with customer journeys, segmentation, personas, and personalization.
- Familiarity with GDPR and data privacy regulations.
- Strong communication skills and ability to work in multidisciplinary teams.
- Fluent in English and Dutch or French.
Benefits
- N/A 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing automationCRMdata-driven marketingcustomer journeyssegmentationpersonaspersonalizationGDPR compliancecustomer data concepts
Soft Skills
strong communication skillscollaborationability to work in multidisciplinary teams