Minor Hotels Europe and Americas

Senior Digital Analyst

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: New York City • Illinois • New York • United States

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Salary

💰 $76,200 - $187,740 per year

Job Level

Senior

About the role

  • Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation
  • Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment
  • Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA)
  • Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc)
  • Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms
  • Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking
  • Ensure accurate GA4 tracking for all key user interactions and digital performance measurement
  • Interpret data with statistical rigor and translate findings into clear, actionable insights
  • Identify trends, anomalies, and opportunities to improve ecommerce performance
  • Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs
  • Present findings and recommendations to stakeholders in a clear and compelling way
  • Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting
  • Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements

Requirements

  • Strong expertise in GA4 and its event-based tracking model
  • Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables
  • Familiarity with JavaScript and Best Practices
  • Experience working with consent management platforms (e.g., OneTrust, TrustArc)
  • Must be located in either Atlanta, Dallas, New York or Chicago area to be considered for this role.
Benefits
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
  • Company paid holidays
  • Personal Days
  • Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GA4event-based trackingGoogle Tag Managercustom HTML tagstriggersvariablesJavaScriptdata layer specificationsdata interpretationecommerce performance
Soft Skills
strategic advisingdata privacy awarenessclear communicationcollaborationtrust buildinganalytical thinkingproblem-solvingpresentation skillsactionable insightstransparency