Minor Hotels Europe and Americas

Senior Manager, Consumer and Shopper Analytics

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: Winston-Salem • North Carolina • United States

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Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Utilization of core research methodologies, both principles and application, knowledge of standard processes, test and control groups to drive the business forward.
  • Synthesize, understand, and leverage large data sets (D2C and Loyalty) into actionable insights.
  • Effectively administer the application of analytical techniques such as A/B testing and ability to derive impact analysis and ROI analysis.
  • Working with the brand teams, translating brand business questions and understanding the consumer insight needs.
  • Serve as an unbiased, empathetic representative for the consumer and their needs.
  • Executes and tracks the promotional efficiency and direct marketing measurement initiatives.
  • Provide support to brand teams and consumer experience on all things related to campaign, Loyalty and D2C analytics.
  • Synthesizing the asks and translating the information to GBS Monterrey and Insights and Foresights stakeholders to action upon.
  • Flexibility, ability to adjust to changing priorities and business challenges.
  • Working with, coaching and developing Data Scientists and Analysts in GBS Monterrey.

Requirements

  • 5+ years in marketing analytics and/or related field.
  • CPG experience preferred.
  • Requires very strong technical skills that include proficiency in Advanced SQL, math and statistics
  • Ability to understand broader business issues and seek resolution
  • Ability to manage, leverage and analyse data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
  • Strong leadership and collaboration skills, with ability to work with a broad range of disciplines and cross-functionally
  • Strong verbal/written communication, data visualization and presentations skills
  • Dashboard development (Power BI/Tableau) experience preferred.
  • Masters Degree in Business Analytics, Market Research, Business or related field preferred
Benefits
  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees who elect the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
  • Company paid life insurance of 1x annual base pay ($50,000 minimum)
  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
  • Tuition reimbursement and student loan support
  • Dependent Scholarship Programs
  • Free confidential personal financial counselling service
  • On-site health centers and 24/7 fitness centers at certain company locations
  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care concierge service
  • Volunteer service opportunities
  • Extensive training opportunities
  • Company vehicle for eligible employees
  • Mobile phone allowance for eligible employees
  • Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Advanced SQLmathstatisticsA/B testingimpact analysisROI analysisdata analysisdata visualizationdashboard developmentconsumer insights
Soft Skills
leadershipcollaborationcommunicationflexibilityempathycoachingdevelopmentproblem-solvingadaptabilitytranslating information
Certifications
Masters Degree in Business AnalyticsMasters Degree in Market ResearchMasters Degree in Business