Minor Hotels Europe and Americas

Senior Brand Marketing Manager

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $125,000 - $130,000 per year

Job Level

Senior

About the role

  • Partner with leadership to develop annual brand plans for both makeup and fragrance, leveraging data, insights, and reporting to assess business performance and formulate actionable strategies
  • Lead initiatives directly impacting the P&L for Carolina Herrera Fragrance & Makeup and manage the brand budget
  • Translate business priorities into clear brand objectives, strategies, and plans, with a focus on elevating the consumer experience through new product launches, pricing, positioning, and animations
  • Collaborate with global partners to define brand priorities for the U.S. and report on successes, challenges, and recommendations for future growth in a clear, concise manner
  • Define retailer-specific strategies and positioning for the Carolina Herrera sub-brands, creating a clear roadmap to win in each channel
  • Partner seamlessly with Key Account Directors to identify opportunities and drive execution across accounts
  • Deliver impactful brand presentations for retailers during market meetings
  • Develop a tiered animation strategy for fragrance and makeup, with a focus on consumer eventing at point of sale
  • Demonstrate strong cross-functional leadership and collaboration, successfully leading projects and ensuring timely delivery
  • Partner on communications and media priorities to maximize brand visibility
  • Lead and develop a team of brand managers, coaching them to succeed and translating business needs into actionable initiatives

Requirements

  • A Bachelor’s degree preferred; MBA a plus
  • 8+ years of brand management experience across marketing, trade marketing, and innovation
  • Strong talent management skills, with a focus on attracting, retaining, and developing top talent
  • Experience in beauty, with a proven track record of leading multiple categories across different channels
  • Experience in digital marketing, including direct-to-consumer, e-commerce, and retailer media networks
Benefits
  • health and dental insurance
  • life insurance
  • disability insurance
  • 401K
  • paid holidays
  • generous paid time-off policy
  • hybrid work environment
  • career opportunities within a dynamic team
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementdigital marketinge-commercetrade marketinginnovationdata analysisbudget managementconsumer experienceproduct launchespricing strategy
Soft Skills
leadershipcollaborationcommunicationtalent managementstrategic thinkingpresentation skillscoachingcross-functional teamworkproblem-solvingexecution
Certifications
Bachelor's degreeMBA