Minor Hotels Europe and Americas

Lead Manager, Planning & Brand Activation

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: Winston-Salem • North Carolina • United States

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Job Level

Senior

About the role

  • Collaborate with cross-functional teams to develop comprehensive and cohesive D2C strategies and campaigns that provide relevancy and value for the consumer while improving key engagement metrics.
  • Coordinate and design digital user journeys to drive consumer engagement and deepen the relationship throughout each phase of the lifecycle.
  • Work closely with internal and external stakeholders and partners (including Brand, Finance, Agencies, IT, Operations, Consumer Relations, Legal and Procurement) to execute the plan efficiently and flawlessly.
  • Lead the planning, hands-on execution and evaluation of digital and direct mail marketing campaigns, integrated promotions, automated marketing campaigns, web content and communications.
  • Collaborate with Analytics Team to provide ongoing analysis of campaign results and act on insights when needed.
  • Leverage Data Analytics to recommend D2C brand strategies.
  • Ensure that project goals and timelines are met and adhere to approved budgets.
  • Proactively share wins and lessons learned to improve departmental and global marketing competency.
  • Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards.

Requirements

  • Minimum BS in business related field, or relevant experience
  • 2 plus years related work experience in digital marketing, digital strategy, digitally-forward CRM (B2C/D2C) or e-commerce
  • Solid fundamental knowledge of digital marketing principals
  • Comprehensive knowledge of digital analytic tools and ability to interpret and act on insights that can be applied to the business.
  • Experience executing digital campaigns and direct marketing initiatives
  • Proficient in activating 1:1 segmented campaign with real-time personalization and customized messaging
  • Experience creating or designing campaign/marketing automation strategies and workflows.
  • Excellent understanding of direct marketing best practices, including email and mobile industry standards
Benefits
  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees who elect the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
  • Company paid life insurance of 1x annual base pay ($50,000 minimum)
  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
  • Tuition reimbursement and student loan support
  • Dependent Scholarship Programs
  • Free confidential personal financial counselling service
  • On-site health centers and 24/7 fitness centers at certain company locations
  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care concierge service
  • Volunteer service opportunities
  • Extensive training opportunities
  • Company vehicle for eligible employees
  • Mobile phone allowance for eligible employees
  • Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingdigital strategyCRMe-commercedata analyticscampaign executionmarketing automationsegmented campaignsreal-time personalizationdirect marketing best practices
Soft Skills
collaborationcommunicationproject managementanalytical thinkingproblem-solvingstakeholder managementadaptabilitystrategic thinkingcreativityattention to detail
Certifications
BS in business related fielddigital marketing certificationCRM certificatione-commerce certificationdata analytics certification