Senior Digital Media Manager
Minor Hotels Europe and Americas
full-time
Posted on:
Location Type: Office
Location: Winston-Salem • North Carolina • United States
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Job Level
About the role
- Drive strategic media planning excellence across our brands and internal stakeholders.
- Work closely with our media agency of record and oversee media planning outputs and owning key planning deliverables.
- Develop plans for brand equity and growth initiatives to enhance consumer reach to drive awareness and consideration.
- Communicate the strategic direction to media agency partners, ensuring all recommendations align to brand goals, brand safety, and cross-channel media opportunities.
- Oversee the clarity of media planning deliverables to our internal stakeholders.
- Serve as a point of contact for our brands to our agency, proactively navigating challenges, providing solutions, and maintaining strong partnerships.
- Cross-functional aligning internal stakeholders across Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track.
- Manage our brand partners and media agency to deliver consistent timelines.
- Work closely with our event activations team to execute 360-degree fully integrated activation plans.
- Partner with legal, regulatory, and finance for compliance standards and business goals.
- Support the delivering of creative assets with brands, creative agencies and our media agency for execution, adhering to all brand safety requirements.
- Leverage consumer insights and market trends to inform media planning and optimize performance.
- Monitor and report on KPIs to evaluate effectiveness of our brand’s media planning
Requirements
- College Degree preferred and a 5+ years of experience with online advertising or digital media
- Deep understanding in digital and integrated media planning and understand how to connect upper-funnel strategies to brand goals
- Knowledge across all offline and online media channels and their part in the consumer journey
- Confidence owning media planning responses and strategic recommendations and can manage large projects/processes with limited oversight from manager
- Ability to thrive in a collaborative, in-office environment and work well across other Marketing teams
- Must be a trusted internal partner who communicates clearly and can navigate a fast-paced environment
- Organizational skills to manage shifting priorities, brand workload, and tight timelines
- Experience working with internal strategist coaching them on how media planning plays a role with other D2C touchpoints and can delegate work to the media agency with clear direction
- Problem solving skills and ability to navigate a fast-paced environment
- Very strong skills in working with Excel and PowerPoint
Benefits
- 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
- Company contributes an additional three percent to 401(k) whether employee participates or not
- Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
- Health Savings Account start-up contribution for employees who elect the high deductible health plan
- Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
- Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
- Company paid life insurance of 1x annual base pay ($50,000 minimum)
- Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
- Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
- Tuition reimbursement and student loan support
- Dependent Scholarship Programs
- Free confidential personal financial counselling service
- On-site health centers and 24/7 fitness centers at certain company locations
- A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
- Health-care concierge service
- Volunteer service opportunities
- Extensive training opportunities
- Company vehicle for eligible employees
- Mobile phone allowance for eligible employees
- Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
- Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
- Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
- Paid Parental Leave + temporary reduced work schedule opportunity
- Funeral Leave
- Short-Term Disability Leave
- Long-Term Disability Leave
- Jury Duty Leave
- Military Leave
- Released Time for Children’s Education
- Community Outreach Leave
- Other paid leave benefits, as required by state or local law
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital media planningintegrated media planningonline advertisingoffline media channelsKPI monitoringconsumer insightsmarket trendsproject managementstrategic recommendationsbrand equity
Soft Skills
communicationcollaborationorganizational skillsproblem solvingnavigating fast-paced environmentstrustworthinessrelationship managementadaptabilityleadershipcoaching