Senior Digital Media Manager
Minor Hotels Europe and Americas
full-time
Posted on:
Location Type: Office
Location: Winston-Salem • North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Drive strategic media planning excellence across our brands and internal stakeholders.
- Work closely with our media agency of record and oversee media planning outputs and owning key planning deliverables.
- Develop plans for brand equity and growth initiatives to enhance consumer reach to drive awareness and consideration.
- Communicate the strategic direction to media agency partners, ensuring all recommendations align to brand goals, brand safety, and cross-channel media opportunities.
- Oversee the clarity of media planning deliverables to our internal stakeholders.
- Serve as a point of contact for our brands to our agency, proactively navigating challenges, providing solutions, and maintaining strong partnerships.
- Cross-functional aligning internal stakeholders across Insights & Foresights, Performance, and Digital Partnerships to keep planning efforts on track.
- Manage our brand partners and media agency to deliver consistent timelines.
- Work closely with our event activations team to execute 360-degree fully integrated activation plans.
- Partner with legal, regulatory, and finance for compliance standards and business goals.
- Support the delivering of creative assets with brands, creative agencies and our media agency for execution, adhering to all brand safety requirements.
- Leverage consumer insights and market trends to inform media planning and optimize performance.
- Monitor and report on KPIs to evaluate effectiveness of our brand’s media planning
Requirements
- College Degree preferred and a 5+ years of experience with online advertising or digital media
- Deep understanding in digital and integrated media planning and understand how to connect upper-funnel strategies to brand goals
- Knowledge across all offline and online media channels and their part in the consumer journey
- Confidence owning media planning responses and strategic recommendations and can manage large projects/processes with limited oversight from manager
- Ability to thrive in a collaborative, in-office environment and work well across other Marketing teams
- Must be a trusted internal partner who communicates clearly and can navigate a fast-paced environment
- Organizational skills to manage shifting priorities, brand workload, and tight timelines
- Experience working with internal strategist coaching them on how media planning plays a role with other D2C touchpoints and can delegate work to the media agency with clear direction
- Problem solving skills and ability to navigate a fast-paced environment
- Very strong skills in working with Excel and PowerPoint
Benefits
- 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
- Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
- Company contributes an additional three percent to 401(k) whether employee participates or not
- Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
- Health Savings Account start-up contribution for employees who elect the high deductible health plan
- Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
- Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
- Company paid life insurance of 1x annual base pay ($50,000 minimum)
- Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
- Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
- Tuition reimbursement and student loan support
- Dependent Scholarship Programs
- Free confidential personal financial counselling service
- On-site health centers and 24/7 fitness centers at certain company locations
- A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
- Health-care concierge service
- Volunteer service opportunities
- Extensive training opportunities
- Company vehicle for eligible employees
- Mobile phone allowance for eligible employees
- Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
- Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
- Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
- Paid Parental Leave + temporary reduced work schedule opportunity
- Funeral Leave
- Short-Term Disability Leave
- Long-Term Disability Leave
- Jury Duty Leave
- Military Leave
- Released Time for Children’s Education
- Community Outreach Leave
- Other paid leave benefits, as required by state or local law
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital media planningintegrated media planningonline advertisingoffline media channelsKPI monitoringconsumer insightsmarket trendsproject managementstrategic recommendationsbrand equity
Soft skills
communicationcollaborationorganizational skillsproblem solvingnavigating fast-paced environmentstrustworthinessrelationship managementadaptabilityleadershipcoaching