
Senior Sales and Marketing Systems Manager, Analytics
Ministry Brands
full-time
Posted on:
Location Type: Remote
Location: Alabama • Florida • United States
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Job Level
Tech Stack
About the role
- Own the administration and optimization of the sales and marketing tech stack (Salesforce, HubSpot, Salesloft, Spekit, etc.).
- Maintain high data integrity across all systems.
- Manage lead routing, lead-to-account mapping, and database hygiene.
- Build and maintain dashboards that track KPIs across the entire customer journey, including CAC, LTV, conversion rates, and pipeline velocity.
- Partner with Sales and Marketing leadership to design and implement scalable workflows that reduce friction and increase rep productivity.
- Provide regular revenue forecasts and performance analysis to the executive team, identifying trends and "breaks" in the demand waterfall.
- Serve as the technical expert for Marketing, Sales, and Finance to ensure all teams are aligned on a "single source of truth" for data.
Requirements
- 5+ years in Sales/Marketing Operations or Systems Management within a B2B SaaS environment.
- Salesforce: Expert-level knowledge (Admin certification highly preferred).
- Marketing Automation: Deep experience with HubSpot and Insycle (our lead routing technology).
- BI Tools: Proficiency in Tableau, Power BI, or Looker for advanced data visualization.
- Analytical Rigor: Ability to write Salesforce and Hubspot reports and perform complex data modeling in Excel.
- Industry Knowledge: Familiarity with the church/nonprofit tech landscape is a significant plus but not required.
- Strategic Thinking: Proven ability to translate business requirements into technical solutions.
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
SalesforceHubSpotSalesloftSpekitdata integritylead routingdatabase hygieneKPI trackingdata modelingmarketing automation
Soft Skills
strategic thinkinganalytical rigorcollaborationcommunicationproblem-solving
Certifications
Salesforce Admin certification