MindFriend PRO

Social Media Specialist

MindFriend PRO

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Manage and oversee TikTok, Instagram, LinkedIn, and website content
  • Create, schedule, and publish high-quality content (posts, Reels, Stories, short-form videos)
  • Maintain a corporate, informative aesthetic aligned with our brand identity
  • Stay consistently up-to-date with TikTok and Instagram Reels trends, algorithm changes, and emerging formats
  • Translate trends into educational, brand-aligned content
  • Develop content calendars and execute independently
  • Monitor performance metrics and provide data-driven insights and strategic recommendations
  • Optimize content strategy based on analytics and audience behavior
  • Contribute to marketing strategy and audience growth initiatives
  • Ensure brand consistency across all digital platforms

Requirements

  • Proven professional experience managing social media accounts
  • Demonstrated experience working within a small team environment (required — applications without this will not be considered)
  • Ability to work independently with minimal supervision
  • Strong understanding of TikTok and Instagram algorithms and trends
  • Experience analyzing performance data and adjusting strategy accordingly
  • Strong organizational skills and ability to meet deadlines
  • Ability to balance creativity with a structured, corporate communication style
  • Background knowledge in psychology or mental health
  • Familiarity with governing bodies and compliance considerations related to health, wellness, or digital communication
  • Experience in healthcare, wellness, or mission-driven brands
  • Experience with paid social ads and performance marketing
  • Basic video editing and graphic design skills (CapCut, Canva, Adobe Suite, etc.)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationsocial media managementperformance analysisvideo editinggraphic designcontent strategydata-driven insightscontent optimizationpaid social adsperformance marketing
Soft Skills
organizational skillsindependencecreativityteam collaborationdeadline managementcommunicationstrategic thinkingadaptabilitytrend analysisbrand consistency