mindbodygreen.com

Marketing

• Own the end-to-end subscription retention strategy with a clear mandate to reduce monthly churn and extend average subscriber lifespan
• Optimize the full subscriber lifecycle: onboarding, engagement, renewal, win-back, and reactivation
• Build and manage a structured experimentation roadmap across email, SMS, direct mail, and on-site interventions
• Own all retention-focused flows in Klaviyo, including post-purchase education sequences, subscription renewal nudges, cross-sell/upsell campaigns, and cancellation save flows
• Partner with the content and editorial teams to develop retention content that reinforces product efficacy and brand trust
• Develop a post-purchase communication cadence that sets expectations, educates on usage, and creates early wins (e.g., “What to expect in your first 30 days”)
• Drive cross-sell and upsell revenue from single-SKU subscribers
• Build personalized product recommendation logic based on purchase history, wellness goals, and engagement behavior
• Partner with the data team to optimize retention dashboards with cohort-level visibility into churn, LTV, repeat purchase rates, and subscription tenure by product and acquisition channel
• Collaborate with performance marketing to ensure acquisition-to-retention handoffs are seamless and that CAC:LTV ratios are optimized
• Build and lead a small, high-performing retention team (lifecycle marketing manager or agency)

Director of Retention