mindbodygreen.com

Director of Retention

mindbodygreen.com

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the end-to-end subscription retention strategy with a clear mandate to reduce monthly churn and extend average subscriber lifespan
  • Optimize the full subscriber lifecycle: onboarding, engagement, renewal, win-back, and reactivation
  • Build and manage a structured experimentation roadmap across email, SMS, direct mail, and on-site interventions
  • Own all retention-focused flows in Klaviyo, including post-purchase education sequences, subscription renewal nudges, cross-sell/upsell campaigns, and cancellation save flows
  • Partner with the content and editorial teams to develop retention content that reinforces product efficacy and brand trust
  • Develop a post-purchase communication cadence that sets expectations, educates on usage, and creates early wins (e.g., “What to expect in your first 30 days”)
  • Drive cross-sell and upsell revenue from single-SKU subscribers
  • Build personalized product recommendation logic based on purchase history, wellness goals, and engagement behavior
  • Partner with the data team to optimize retention dashboards with cohort-level visibility into churn, LTV, repeat purchase rates, and subscription tenure by product and acquisition channel
  • Collaborate with performance marketing to ensure acquisition-to-retention handoffs are seamless and that CAC:LTV ratios are optimized
  • Build and lead a small, high-performing retention team (lifecycle marketing manager or agency)

Requirements

  • 5+ years of experience in retention, lifecycle, or CRM marketing, with at least 2 years in a senior leadership role
  • Proven track record of reducing churn and increasing LTV at a DTC subscription business, ideally in health, wellness, or CPG
  • Deep hands-on experience with Klaviyo, including advanced flows, segmentation, and reporting
  • Strong analytical skills with experience in cohort analysis, LTV modeling, and A/B testing at scale
  • Comfort operating in a fast-moving environment where you will set strategy and also execute directly
  • Experience with referral and loyalty program design and optimization
Benefits
  • Health and dental
  • Access to mindbodygreen Perimenopause and Functional Nutrition Training Programs
  • Generous discount on mindbodygreen supplements
  • Flexible Paid Time Off and Paid Holidays
  • Maternity / Paternity Leave
  • 401K Retirement Plan
  • Remote-first work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retention marketinglifecycle marketingCRM marketingchurn reductionLTV modelingcohort analysisA/B testingemail marketingSMS marketingdirect mail marketing
Soft Skills
analytical skillsleadershipstrategic thinkingcollaborationcommunicationproblem-solvingadaptabilitycreativityproject managementteam building