Define and lead the end-to-end product strategy, aligning with overarching business objectives
Identify and set 3–5 key commercial priorities to drive growth, improve margin, and strengthen brand positioning, reviewing annually
Conduct market research and competitor analysis to identify customer needs, category trends, and emerging opportunities
Translate insights into a clear, actionable product roadmap that supports short and long-term growth
Lead the evaluation and refinement of go-to-market strategies, ensuring alignment with product positioning, customer needs, and commercial objectives
Collaborate closely with Sales Director, Creative Director, Design Director Marketing Director and Finance Director roles to develop and deliver new products that balance aesthetic vision, customer relevance, and commercial viability
Ensure product briefs are clear, customer-focused, and aligned with brand and design intent
Drive new product development from concept through to launch, ensuring timelines, cost targets, and quality standards are met
Own the product portfolio strategy, ensuring the right balance of range depth, breadth, and differentiation
Guide product selection, assortment planning, and lifecycle management to optimize commercial performance and brand coherence
Support the team in managing range structure and customer options, ensuring clarity, consistency, and relevance across categories
Work in collaboration with Finance team to review product life cycle and recommend ways to extend or reenergise for longer life
Lead the development of a pricing strategy that is both competitive and margin compelling
Regularly review product performance, pricing architecture, and category contribution to ensure commercial objectives are being met
Build, lead, and mentor a high-performing product team, fostering a culture of accountability, creativity, and commercial focus
Work cross-functionally with Marketing, Sales, Finance, Design, and Engineering to align on product goals and deliver seamless execution
Champion a collaborative and customer-centric approach to product development and go-to-market planning
Manage product management team
Requirements
Proven experience in a senior product or commercial role, ideally in a consumer-focused brand or business
Strong track record of delivering growth through strategic product development
Commercially sharp with deep understanding of pricing strategy, product economics, and market positioning
Confident working with creative and technical teams to bring new products to market
Skilled in portfolio and range management, with a customer- and data-driven mindset
Excellent communication, leadership, and stakeholder management skills
Comfortable balancing creative vision with commercial realities
Benefits
Equal opportunity employment
Accommodations for applicants and employees with disabilities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.