Be the key in unlocking business opportunities in the convergent world of Open Platform IP Video Management Systems
Work closely with the regional marketing team and global counterparts to deliver email automation, lead nurturing, and demand generation across the region
Optimize marketing efforts across various tactics to drive measurable pipeline performance
Work with a broad range of stakeholders in the organization
Plan, execute, track, and optimize marketing campaigns and automation
Own and maintain regional KPI dashboards, ensuring data accuracy, timely reporting, and trend analysis
Ensure all marketing campaigns comply with relevant data privacy regulations
Execute marketing automation campaigns across the region, including events, webinars, and promotional activations
Develop and implement e-mail flows, landing pages, and forms using Salesforce Marketing Cloud Engagement
Build targeted audience segments using data extensions and automation workflows
Coordinate regional paid media efforts with a focus on lead generation
Own regional social media marketing amplification strategy

Requirements

Minimum 2 years of experience in marketing automation, demand generation, or digital marketing within a B2B environment
Bachelor’s degree in Marketing, Business, or relevant field of study
Experience with planning, execution, evaluation, and optimization of events – digitally and physically
Experience with CRM systems, preferably Salesforce Sales Cloud and Marketing Cloud Engagement
Hands on experience with marketing automation platforms: proficiency in Salesforce Marketing Cloud Engagement (or comparable enterprise platform such as Marketo or Eloqua) strongly preferred
Familiarity with data extensions, segmentation logic, and automation workflows
Analytical mindset with the ability to interpret data, build performance dashboards, and implement A/B testing strategies to continuously optimize marketing performance
Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively
Strong communication skills and ability to collaborate with cross-functional teams, build relationships, and influence stakeholders.
Experience in IT/ Software and a partner business model preferred
Experienced working across cultures and geographies

Benefits

medical/dental benefits
FSA or HSA
401k with 6% Safe Harbor employer match
paid parental leave
generous PTO (20 days' vacation, 10 days paid sick time, and 12 company holidays)
fully paid Short Term disability policy
fully paid Long Term disability policy
Life Insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationdemand generationdigital marketingemail automationdata analysisA/B testingevent planninglead nurturingperformance optimizationsegmentation logic

Soft Skills

analytical mindsetstrong communicationcollaborationrelationship buildinginfluencing stakeholdersproject managementprioritizationdeadline managementresource managementcross-cultural communication