Milani Cosmetics

Social Media Manager

• Manage Milani's day-to-day owned social publishing across Instagram, TikTok, Facebook, YouTube, Pinterest, and other emerging platforms
• Own the social publishing calendar, ensuring content is scheduled accurately and published on time
• Coordinate cross-functionally with Brand Marketing, Product Marketing, Creative, PR, Influencer Marketing, and E-commerce teams to gather assets, approvals, and launch information
• Execute daily posting, including captions, hashtags, tagging, link management, and platform-specific optimization
• Maintain and organize the content library to ensure assets are easily accessible for publishing
• Support the Social Media Manager in building and maintaining monthly content calendars aligned with product launches, campaigns, cultural moments, and evergreen content
• Stay current on platform best practices, trends, algorithm updates, and new features to recommend tactical improvements
• Manage daily community engagement across Milani's social channels by responding to comments, direct messages, and customer inquiries in a timely, authentic, and brand-appropriate voice
• Foster meaningful conversations with our community while escalating customer service issues when appropriate
• Proactively engage with creators, fans, and relevant beauty conversations to strengthen Milani's community presence
• Monitor community sentiment and surface emerging trends, feedback, and opportunities to internal teams
• Film and edit UGC-style content for Instagram Reels, TikTok, Stories, and other short-form formats
• Capture behind-the-scenes moments, product demonstrations, event coverage, office content, and trend-driven videos
• Partner with the Creative team to adapt campaign assets into platform-native social content
• Bring forward fresh ideas for social-first content that feels authentic to each platform while reinforcing Milani's brand positioning
• Monitor content performance and identify opportunities to optimize future posts
• Assist with monthly reporting by compiling platform metrics, content performance, and key learnings
• Track competitor activity, emerging trends, and best-in-class beauty social content to inspire future programming

Assistant Social Media Marketing Manager