Milan Laser Hair Removal

Marketing

• Own the end-to-end strategy and execution of lifecycle marketing sends and personalized client journeys
• Build acquisition, engagement, conversion, and retention campaigns
• Analyze cohort and segment performance to uncover trends and actionable client insights
• Develop and execute an experimentation roadmap using A/B testing and continuous optimization
• Create and manage email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows
• Identify client-journey drop-off points and implement trigger-based campaigns to improve KPIs
• Ensure deliverability best practices and maintain sender reputation across email and SMS platforms
• Use client segmentation and persona development to tailor messaging, offers, and campaigns
• Collaborate with the Data team to build lifecycle reporting and track channel performance
• Lead and grow a team of lifecycle marketers while contributing directly as a player-coach
• Ensure consistent, personalized messaging across the funnel
• Track and report campaign performance and KPIs including consultation volume, conversion rates, package completion, LTV, and ROI
• Forecast marketing outcomes and track growth and revenue goals
• Identify and implement AI and martech technologies to improve efficiency, personalization, and performance
• Collaborate cross-functionally with Marketing, Clinic Operations, Sales, SEO, Performance Marketing, and Social Media teams

Lifecycle Marketing Manager