Lifecycle Marketing Manager

Milan Laser Hair Removal

Lifecycle Marketing Manager driving personalized email and SMS journeys for Milan Laser Hair Removal. Optimizing bookings, engagement, retention, and client lifetime value across 400+ clinics.

Posted 8/21/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing strategies, including campaign execution, client segmentation, and performance analysis. Proficient in utilizing marketing automation tools and data analytics to drive engagement and optimize client journeys.

Highest-signal resume keywords

Lifecycle Marketing ExperienceEmail And SMS Marketing AutomationData Analysis And ReportingA/B Testing And OptimizationTeam Leadership And Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyClient SegmentationHTML ProficiencyCopywriting SkillsData-Driven Decision MakingTrigger-Based CampaignsPerformance Metrics TrackingPersonalized MessagingExperimentation Roadmap DevelopmentMulti-Location Marketing

Soft Skills

Analytical MindsetStrategic ThinkingTactical ExecutionCollaborationCommunication

Tools & Technologies

BrazeKlaviyoIterableCustomer Data PlatformsPowerBILookerAI TechnologiesMartech Technologies

Industry Keywords

Consumer MarketingAestheticsHealthcareWellnessClient Journeys

Tech Stack

Tools & technologies

Django

About the role

Key responsibilities & impact

Own the end-to-end strategy and execution of lifecycle marketing sends and personalized client journeys
Build acquisition, engagement, conversion, and retention campaigns
Analyze cohort and segment performance to uncover trends and actionable client insights
Develop and execute an experimentation roadmap using A/B testing and continuous optimization
Create and manage email and SMS campaigns, including drip sequences, targeted broadcasts, transactional messages, and upgrade/package flows
Identify client-journey drop-off points and implement trigger-based campaigns to improve KPIs
Ensure deliverability best practices and maintain sender reputation across email and SMS platforms
Use client segmentation and persona development to tailor messaging, offers, and campaigns
Collaborate with the Data team to build lifecycle reporting and track channel performance
Lead and grow a team of lifecycle marketers while contributing directly as a player-coach
Ensure consistent, personalized messaging across the funnel
Track and report campaign performance and KPIs including consultation volume, conversion rates, package completion, LTV, and ROI
Forecast marketing outcomes and track growth and revenue goals
Identify and implement AI and martech technologies to improve efficiency, personalization, and performance
Collaborate cross-functionally with Marketing, Clinic Operations, Sales, SEO, Performance Marketing, and Social Media teams

Requirements

What you’ll need

4–6 years of lifecycle marketing experience, ideally in a multi-location consumer, aesthetics, or healthcare/wellness environment
Deep expertise in platforms like Braze, Klaviyo, or Iterable; Iterable experience preferred
Proficiency in email and SMS marketing automation, including segmentation, triggers, and personalized flows
Experience with customer data platforms (CDPs) like Simon Data, Segment, or Optimove is a plus
Strong understanding of HTML and template scripting languages such as Jinja, Django, or ESP-specific templating systems
Exceptional copywriting skills with ability to engage target audiences and iterate based on performance data
Highly analytical mindset and track record of using data to inform campaign strategy and drive measurable results
Familiarity with PowerBI, Looker, or data transformation is a plus
Comfortable with both strategic thinking and tactical execution
Able to translate data into clear insights and actionable marketing strategies
Must successfully pass a pre-employment background check
Must be authorized to work in the US; Milan is not sponsoring visas

Benefits

Comp & perks

Medical, dental, vision, disability and life insurance within 30 days
Paid time off starting immediately
6 Paid holidays
$50 cellphone stipend paid out monthly
401k retirement plan with vested 4% employer match after 90 days
Career advancement opportunities
Culture/environment
Free laser hair removal for you and a spouse or legal partner