Miele

Media Manager, CRM, App, Connectivity

Miele

full-time

Posted on:

Location Type: Hybrid

Location: Denmark

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About the role

  • Play a pivotal role in shaping and executing Miele Nordic’s customer engagement strategy across CRM, the Miele App, and digital connectivity touchpoints.
  • Own the end-to-end CRM and Loyalty strategy, strengthening emotional loyalty and customer lifetime value.
  • Develop lifecycle journeys that support onboarding, usage education, product care, repurchase and service.
  • Define the Nordic App strategy to increase onboarding, daily usage and long-term retention.
  • Build clear reporting frameworks and run continuous A/B testing across CRM and App channels.

Requirements

  • Bachelor/Master’s degree in Marketing, Digital Marketing, Business Administration or similar.
  • 5+ years of CRM or digital engagement experience, ideally in premium consumer brands, retail, tech or D2C.
  • Practical experience is a must.
  • System experience is considered positive.
  • Strong understanding and ability to build lifecycle automation, personalization and segmentation
  • Experience leading teams and driving cross-functional collaboration across markets.
  • Analytical mindset with the ability to turn insights into action.
  • Excellent communication skills in English and preferably a Nordic language.
Benefits
  • An exciting and versatile role within a well-established international company
  • Opportunities for continuous development
  • Diversity, inclusion, and a warm company culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategycustomer engagement strategylifecycle automationpersonalizationsegmentationA/B testingreporting frameworksdigital marketingcustomer lifetime valueonboarding strategies
Soft Skills
analytical mindsetcommunication skillsteam leadershipcross-functional collaborationstrategic thinkingcustomer-centric approachproblem-solvinginsight-driven decision makingadaptabilitycreativity
Certifications
Bachelor's degreeMaster's degreeDigital Marketing certificationBusiness Administration degree