Miele

Manager, Trade and Shopper Marketing

Miele

full-time

Posted on:

Location Type: Hybrid

Location: Denmark

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Play a key role in converting marketing and sales strategies into impactful trade and shopper marketing plans across the Nordic cluster
  • Enhance the shopping experience for customers and retail partners, both online and offline
  • Design and execute channel-specific marketing strategies that translate brand plans into high-impact in-store and online activations
  • Drive sell-in (to customers/retailers) and sell-through (to consumers)
  • Optimize the path to purchase and ensure a consistent premium brand experience across all touchpoints
  • Collaborate closely with various internal teams to develop localized content and materials
  • Create digital and print assets, support retailer events, and ensure all communications align with Miele’s premium brand positioning
  • Lead a team of 3 professionals, with two direct reports

Requirements

  • Bachelor’s degree or higher in Marketing or related field
  • Minimum 5+ years in Trade Marketing, Shopper Marketing, or Channel/Customer Marketing
  • Strong business understanding and commercial mindset with proven ability to drive performance
  • Consumer-centric and data-based approach
  • Experience in developing and executing premium brand strategies
  • Broad knowledge of instore and digital marketing, campaign management, social media, and e-commerce
  • Excellence in project management, stakeholder leadership, and vendor management
  • High adaptability and readiness for evolving market trends
  • Excellent written and verbal communication skills in English and at least one Nordic language
Benefits
  • An exciting and versatile role within a well-established international company
  • Opportunities for continuous development
  • We value diversity
  • Inclusion
  • A warm company culture
  • Hybrid work options available
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Trade MarketingShopper MarketingChannel MarketingCampaign ManagementDigital MarketingE-commerceSocial Media MarketingProject ManagementBrand Strategy DevelopmentData Analysis
Soft Skills
LeadershipCommunicationCollaborationAdaptabilityCommercial MindsetConsumer-Centric ApproachStakeholder LeadershipVendor ManagementPerformance DrivingWritten Communication
Certifications
Bachelor’s Degree in Marketing