Michigan Humane

Digital Marketing

• Leverage email marketing tools to develop transactional, promotional, and information content strategies.
• Oversee the paid digital media activity for Michigan Humane, from social media to search outlets; serve as the main contact for Michigan Humane’s Google and Bing business profiles.
• Serve as the day-to-day lead for MichiganHumane.org, updating content, providing maintenance, overseeing the online retail presence, and troubleshooting needs as they arise.
• Participate in collaborative, multi-disciplinary efforts to develop an ongoing growth plan for email subscriber lists.
• Use metrics to collect data to measure the effectiveness of strategies, content, and campaigns to provide quarterly analysis reports.
• Help drive strategy to maintain an integrated website presence, including internal communication tools, which includes a positive user experience and an optimized search strategy.
• Develop and implement a process for regular content updates to engage internal stakeholders and achieve organizational goals.
• Track, measure, and analyze website traffic and usage.
• Collaborates to deliver integrated email marketing campaigns to support annual fundraising and organizational goals.

Digital Marketing Specialist