meutudo.

Copywriter

• Evolve and ensure consistency of meutudo’s tone of voice across all touchpoints (product, campaigns, CRM, social media);
• Create strong creative concepts that connect the brand’s purpose with business objectives;
• Translate complex financial market topics into clear, engaging, and proprietary narratives;
• Collaborate with teams to ensure the brand’s personality is present at every stage of the customer journey;
• Act as a creative leader within the team, raising technical standards and bringing branding references that challenge the status quo.

Senior Advertising Copywriter

SEO Marketing

• Design and lead the content SEO strategy for our sites, from keyword research to measuring revenue influenced by organic traffic
• Build and maintain an AI-assisted content workflow: from research and briefing to drafting, E-E-A-T review and scaled content refreshes
• Optimize for GEO/SEO (Generative Engine / Answer Engine Optimization): get our content cited by Google AI Overviews, ChatGPT, Perplexity and Gemini, and measure that presence
• Work with internal data at the source: cross-reference Search Console, GA4 and registration/conversion data to find real growth opportunities (not vanity traffic)
• Automate SEO operations with scripts and AI agents (what works)
• Specify and validate improvements with developers: write clear technical requirements, review implementations and unblock deliveries
• Develop tools to add value to the product and maximize user acquisition
• Other duties inherent to the area.

Senior Advertising Copywriter

Senior SEO Analyst