metergrid GmbH

Head of Marketing

metergrid GmbH

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Lead

About the role

  • Overall responsibility for Marketing, Growth and Marketing Operations at metergrid with a clear focus on strategic brand management, communications, visibility, and activating marketing formats across the entire customer journey
  • Further development of the B2B brand and building and scaling the B2C brand, including end-to-end responsibility for the electricity sales funnel
  • Actively positioning and raising awareness of tenant electricity (Mieterstrom) in the mainstream through strong narratives, campaigns and high-profile formats
  • Developing and implementing a clear marketing and brand strategy from the overarching concept to operational execution across all channels
  • Holistic planning, management and prioritization of all marketing activities with a particular focus on communication-driven, sales-oriented measures
  • Ensuring consistent brand management and a coherent content and communication logic across all touchpoints
  • Planning, managing and executing trade shows, events and marketing activations in close cooperation with Sales, partners and external service providers
  • Line and functional leadership of marketing functions (Brand & Communication, SEO & Website, Content Marketing) including recruiting, onboarding and continuous target management
  • Translating management and leadership topics into clear operational tasks and acting as backup for central operational marketing topics
  • Responsibility for marketing systems and processes (e.g. HubSpot, tracking, Heyflow, Jira) as well as managing agencies, freelancers and external partners
  • Responsibility for lead planning, budget management and spend allocation, including ensuring lead quality in close coordination with Sales
  • Building and owning a weekly KPI and performance reporting process and GTM forecasting to provide a decision basis for management and investors
  • Preparing monthly and quarterly investor reports and deriving clear marketing priorities based on data-driven insights
  • Operational and strategic management of all performance channels (Google & Bing Ads, Meta, Taboola, SEO) including campaign planning, creative assets, testing and performance reviews
  • Continuous optimization of CPL, CAC and marketing efficiency through the interplay of online and offline measures

Requirements

  • Minimum 5 years of experience in a senior marketing role with overall responsibility for brand, growth and performance and a clear revenue focus
  • Deep understanding of strategic brand management, positioning and communications and their impact across the full customer journey (B2B and B2C)
  • Strong business and growth mindset with excellent knowledge of performance marketing, funnel logics, tracking and data-driven management
  • Experience connecting brand and performance goals and thinking of marketing holistically from awareness through activation to conversion
  • Proven experience in KPI setups, forecasting, budget planning and investor reporting
  • Ability to think strategically while delivering operationally—from brand and communication strategy to concrete campaign and activity management
  • Experience leading small, specialized marketing teams as well as managing agencies, freelancers and external partners
  • Confident use of marketing, performance and analytics tools (e.g. HubSpot, Google Analytics, ad platforms, BI tools)
  • Structured, self-driven working style with strong ownership, clear prioritization skills and a hands-on mentality
  • Clear, reliable communication, high resilience and solution orientation even in dynamic phases with incomplete processes
  • Enthusiasm for taking ownership in a growing environment, building brands, shaping structures and driving topics to market
Benefits
  • Flexible work arrangements: Work where you're most productive—Stuttgart, Hamburg, Berlin or fully remote
  • Community & mobility: We support sustainable mobility with a subsidy for the nationwide public transport pass (Deutschlandticket) and strengthen team cohesion through regular cross-department events at our locations where the whole team comes together
  • Freedom to shape your role: We are a motivated start-up team without hierarchical layers. You can implement your ideas and actively help shape our direction
  • Growth opportunities: Your personal and professional development matters to us; we offer a variety of ways to expand into new directions
  • Meaningful mission: You work not just for a job but for a mission—the energy transition. In five years you can be proud to say you were part of it
  • Fast learning curve and responsibility: From day one you are in the thick of things. We rely on your abilities and support your development
  • Innovative environment: If you thrive on the energy of an agile team and enjoy working independently, you'll fit right in
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic brand managementperformance marketingKPI setupsbudget planningfunnel logicdata-driven managementcampaign planninglead generationcontent marketingSEO
Soft Skills
strategic thinkingoperational executionownershipprioritizationcommunicationresiliencesolution orientationteam leadershipself-drivenenthusiasm