MetaRouter

Chief Marketing Officer

• Lead and inspire the global marketing organization, fostering innovation, accountability, and performance excellence.
• Define and execute MetaRouter’s holistic marketing strategy to accelerate pipeline growth and brand equity across enterprise markets.
• Align marketing efforts with Sales, Product, and Customer Success to ensure cohesive go-to-market execution.
• Oversee all marketing functions, including demand generation, product marketing, brand strategy, communications, and digital marketing.
• Develop data-driven frameworks for measuring marketing performance, optimizing ROI, and informing strategic decisions.
• Steward the MetaRouter brand, ensuring consistent messaging, thought leadership, and market differentiation.
• Manage budgets and partnerships, ensuring marketing investments are efficient and aligned with growth objectives.
• Serve as a key member of the executive team, contributing to overall company strategy, planning, and culture.

Head of Marketing, CMO

Solutions Engineer

• Develop in-depth knowledge of the MetaRouter platform.
• Support clients and partners by tackling complex use cases and with solutions that work.
• Work closely with the Product and Vendor Integration team to identify new use cases, solutions, and platform capabilities.
• Onboard, implement, manage technical escalations, and expand adoption with potential customers.
• Absorb business requirements and build out detailed Solution Briefs that detail the necessary steps, resources, and timelines to achieve the desired solution.
• Identify and understand different analytics, advertising, and marketing concepts and ecosystems.
• Ensure proper user attribution on customer websites and process information required.

Principal Solutions Engineer

Full-stack Engineer

• Help model our streaming data system.
• Work closely with Product to create efficient and clear abstractions onto our “transform and connect” Streaming data model.
• Support and guide Integration Engineers who actually build and test new integrations to ensure best practice and quality.
• Participate in planning/sprints.
• Design and lead projects from inception to implementation.
• Specialist engineers seek to define foreseen and unforeseen Product requirements, expertly develop solution plans, and create tasks to incrementally roll out small (2-3 engineers working over several sprints) initiatives.
• Collaborating with Product to develop new technologies for MetaRouter’s client-side, server-side, and mobile analytics SDKs, and their associated modules.
• Work closely with the implementation teams to ensure capabilities and customizations are assured for Enterprise implementations.
• Design and implement integrations with marketing and advertising platforms including Google Analytics, Google Ads, Campaign Manager 360 (CM360), Meta (Facebook/Instagram) advertising platforms, and Demand-Side Platforms (DSPs).

Senior Software Engineer – Integrations

Financial Planning and Analysis

• Manage annual budgeting process
• Assess/reassess key drivers around liquidity and margins by customer type
• Benchmarking for scaling: analyze drivers from customer size, revenue, and overall business expenses and impact on headcount
• Refine 2024 forecast scenarios to establish a true baseline plan
• Extend framework and assumptions for 2025 and 2026 financial plan
• Work across other department leaders to understand key business drivers and existing friction points
• Review monthly financial statements and assist (where needed) in the monthly close process
• Develop and implement internal control framework that supports current headcount and needs, with planned areas to expand with additional growth
• Lead budget versus actual review with department leaders
• Manage any and all investor/banking reporting and information requests
• Review and update pricing model based on department feedback and key drivers
• Complete first year audit
• Identify audit firm to conduct 2025 YE audit (assume regional-level firm, not Big 4 or national)
• Review historical financials and assess audit readiness
• ASC 606 compliance for rev rec/commissions
• Detail review of equity treatment from previous rounds
• Support the inclusion of HR consulting as the need arises
• Review and support or manage existing HR policies and support ongoing processes for future needs (employee handbook, annual compliance webinars, etc)
• Assess need for Sales Tax compliance
• Develop Cost of Capital framework to layer into long-term financial planning model
• Plan, track, and monitor key priorities and corporate initiatives
• Manage corporate OKR process, including ongoing communication, review, and revisions
• Discuss and implement how often these are visited with the leadership team (scorecards, discussions, etc)
• Communicate targets and progress to employees as part of All Hands meetings for full company accountability and monitoring
• Support board member and investor communications
• Coordinate annual board meeting calendar
• Create and manage board meeting decks for quarterly meetings
• Help structure and support ongoing strategic three-year plan to ensure we’re aligned with future organizational needs
• Identify other areas of leverage for the leadership team: Semi-annual OKR/strategic planning process

Head of Marketing, CMO

Principal Solutions Engineer

Senior Software Engineer – Integrations

CFO