Shape the positioning, narrative, and go-to-market approach for new consumer finance experiences
Help evolve MetaMask’s perception from “wallet” to a broader consumer platform for managing digital value
Translate complex technical and financial concepts into clear, trusted, consumer-friendly stories
Partner closely with Growth and Analytics teams to identify new audience segments and expansion opportunities
Design GTM strategies across the full product lifecycle, from early launches through scaled adoption
Focus on measurable outcomes such as user growth, engagement, retention, and monetization
Work hand-in-hand with Product leaders to shape launch strategy, sequencing, and communication
Advocate for user needs, clarity, and trust throughout the product development process
Influence cross-functional decision-making without formal authority
Establish product marketing frameworks, systems, and operating rhythms for a growing product area
Coach and develop a Product Marketing Manager and help define how the function scales over time
Balance hands-on execution with leadership as the team grows
Help ensure MetaMask resonates across diverse global audiences, including emerging and high-growth markets
Stay closely connected to broader fintech, crypto, and consumer technology trends to inform positioning and GTM strategy

Requirements

10+ years of experience in Product Marketing, Consumer Marketing, or related roles
Proven experience leading product marketing for consumer-facing financial or transactional products
Demonstrated ability to define strategy independently and execute hands-on when needed
Strong cross-functional credibility with Product, Growth, and Engineering teams
Experience operating in ambiguity and building GTM strategies before the category or playbook is fully defined.
Experience at a fintech, neobank, or consumer platform with embedded financial features (strongly preferred)
Exposure to international or emerging markets (strongly preferred)
Experience repositioning a product into a broader platform or ecosystem (strongly preferred)
Background in customer insights, user research, or data-informed marketing strategy (strongly preferred)
Prior crypto or web3 experience is not required (we value strong consumer finance judgment — crypto fluency can be learned).

Benefits

generous bonus (with company performance-based accelerators)
equity
benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingconsumer marketinggo-to-market strategyuser growthengagementretentionmonetizationcustomer insightsuser researchdata-informed marketing strategy

Soft Skills

cross-functional collaborationleadershipinfluence without authoritycoachingexecution in ambiguitycommunicationstrategic thinkingadaptabilitystorytellinguser advocacy