Define and execute end to end GTM strategy for Prediction Markets and Trading across global markets.
Partner with Product Leads to shape roadmap priorities grounded in user behavior, regulatory context, and competitive trends.
Serve as a strategic thought partner to Product and Growth.
Influence long term product strategy and monetization models through segmentation, market research, and competitive intelligence.
Lead product and feature launches with tailored narratives.
Drive lifecycle marketing initiatives that increase awareness, activation, and repeat usage across Prediction Markets and Trading funnels.
Collaborate with Growth and Analytics to identify friction points and opportunities within user journeys.

Requirements

6+ years of experience in product marketing, ideally in prediction markets, sports betting, gambling or sports tech.
Proven success leading complex product launches and lifecycle program with measurable results.
Strong strategic thinking and ability to simplify complex products into clear narratives that resonate with betting or market oriented users.
Analytical, experiment minded, and comfortable using data to inform decisions.
Excellent cross functional communication, influence, and project leadership.
Genuine curiosity about or experience with web3, DeFi, or onchain user behavior — or enthusiasm to apply prediction market expertise to a crypto environment.

Benefits

The salary range for US-based candidates only will be determined throughout the interview process depending on experience and skills.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingGTM strategymarket researchlifecycle marketingproduct launchessegmentationcompetitive intelligencedata analysisuser behavior analysisnarrative development

Soft Skills

strategic thinkingcross functional communicationinfluenceproject leadershipanalytical mindsetcuriositycollaborationproblem solvinguser journey optimizationsimplification of complex concepts