Mesa Laboratories, Inc.

Staff Global Product Marketing Manager, Hospital

Mesa Laboratories, Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $134,500 - $168,000 per year

Job Level

Lead

About the role

  • Develop and execute global marketing strategies for hospital-focused sterilization consumables, driving demand generation and market share growth.
  • Lead the creation of product and market launch plans, sales enablement tools, and promotional campaigns to support new and existing product offerings.
  • Design and implement programs that enhance customer experience, loyalty, and education within hospital environments.
  • Collaborate with global sales teams and channel partners to provide training, messaging, and tools that improve sales effectiveness and close rates.
  • Analyze market trends, customer insights, and competitive dynamics to inform marketing strategies and identify growth opportunities.
  • Ensure consistent and compelling product messaging across all channels, tailored to hospital stakeholders including infection control, sterile processing, and procurement.
  • Own the development and execution of marketing communications, including digital campaigns, email marketing, trade show strategy, and content creation to drive awareness, engagement, and lead generation.
  • Monitor and report on campaign and tradeshow performance, lead generation, and ROI to continuously optimize marketing efforts.
  • Oversee the creation of marketing collateral, digital content, and educational materials that resonate with hospital and reseller audiences.
  • Ensure alignment and consistency of marketing initiatives across regions, adapting strategies to local market needs where appropriate.

Requirements

  • Bachelor's degree in marketing, business, science or a related field
  • Minimum of 7-10 years of experience in product marketing, with a proven track record of successful product launches and strategic marketing initiatives
  • Proven success in launching and promoting consumable products into hospital/healthcare settings
  • Experience working in global or multi-regional roles
  • Willingness and ability to travel domestically and internationally as needed (Approx. 20-25% of time)
  • Advanced degree (MS or MBA) in relevant scientific or business discipline (preferred)
  • Cleaning and/or sterilization product marketing and/or sales experience (preferred)
  • Consumables sales and/or marketing experience (preferred)
  • Familiarity with CRM systems (Salesforce), marketing automation platforms, and data analytics tools to drive performance and insights (preferred)
  • Marketing Communications (Marcomm) and/or Demand Generation experience (leading and executing) (preferred)
  • German language proficiency (English language fluency required) (preferred)
Benefits
  • Eligible for benefits the first day of the month after you start
  • Tiered Medical, Dental and Vision Insurance options
  • Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts
  • Company paid short term and long-term disability (unless covered by a state disability plan)
  • Company paid life insurance and AD&D
  • Flexible Time Off Policy
  • Paid sick leave of 48 hours per calendar year
  • Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
  • 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1
  • Employee Wellness and Financial Assistance Resources through Cigna and NY Life
  • Nine (9) paid company holidays per year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingdemand generationmarket analysiscampaign performance monitoringcustomer experience enhancementsales enablementcontent creationmarketing communicationsproduct launchdata analytics
Soft Skills
collaborationleadershipcommunicationstrategic thinkingadaptabilitycustomer loyalty focustraining and developmentproblem-solvingcreativityanalytical thinking
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in scienceMS in relevant scientific disciplineMBA in relevant business discipline