Event Marketing Manager
Merkle Science
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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About the role
- Collaborate with Account Executives to ensure alignment of event marketing strategy with account plans.
- Plan, execute, and track all aspects of Merkle Science’s event presence globally to maximize lead generation and pipeline growth.
- Define marketing objectives and metrics for events. Conduct post-event evaluations, report progress towards goals, and recommend optimization strategies. Regularly measure event impact against KPIs to inform decision-making and enhance alignment with broader business goals.
- Ensure alignment with the overall business strategy by contributing to strategic development of event marketing plans.
- Manage event marketing budgets and report regularly on budget utilization and performance. Track budget costs and proactively communicate scope changes that affect the budget.
- Act as the point of contact and workstream leader for event marketing, supporting cross-functional teams and internal leaders. Collaborate with the Sales team to identify marketing-supported needs and potential gaps.
- Ensure that all logistical information for event attendees is clearly communicated and organized, including event schedules, locations, registration details, and any additional relevant information to facilitate a seamless event experience.
- Evaluate third-party opportunities and build vendor relationships to enhance market exposure, reduce cost, and ensure quality deliverables.
- Stay informed about overall business development strategies including partner and key account plans, advocating for alignment where necessary.
- Work alongside teams, suppliers, and other contributors through effective project management and collaboration to exceptional levels of execution of all assigned deliverables – on schedule and within budget.
Requirements
- Minimum two years of experience in event marketing or field marketing. Knowledge in trade show project management is essential, from strategy, messaging, design, logistics, vendor management, budget, execution, to post-event analysis.
- Experience operating within B2B or B2G marketing ecosystems preferred.
- Proactive, self-motivated individual with excellent organizational and communication skills. Comfortable presenting strategy and results to senior leadership.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency with Salesforce reporting and analysis of marketing funnel metrics.
- Occasional travel required, less than 20%.
Benefits
- Excellent health insurance
- Flexible time off
- Learning & development initiatives
- Team-building sessions
- Discussions around mental health
- Industry-leading compensation
- Generous equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event marketingfield marketingtrade show project managementbudget managementpost-event analysislead generationKPI measurementvendor managementproject management
Soft Skills
organizational skillscommunication skillsproactiveself-motivatedpresentation skillscollaborationability to manage multiple priorities