Merit America

Growth Marketing

• Execute high-impact marketing initiatives that drive learner acquisition, including referral program management, review collection campaigns, and rapid-response marketing efforts
• Design and launch targeted experiments to test new acquisition channels, messaging approaches, and conversion optimization strategies
• Manage time-sensitive campaigns and communications that require quick turnaround and cross-team coordination
• Partner with Paid Media, Product Marketing, Lifecycle, and Field Marketing teams to accelerate strategic projects and provide operational support during peak periods
• Collaborate with the Managing Director of Growth Marketing to evaluate new opportunities and determine optimal execution strategies for high-priority initiatives
• Lead cross-departmental projects that require marketing expertise and stakeholder alignment
• Track, analyze, and report on key performance metrics for growth initiatives, providing actionable insights to inform future strategy
• Monitor full-funnel marketing performance to identify optimization opportunities and potential issues
• Ensure all marketing efforts maintain learner-centric messaging and mission-aligned brand presence across touchpoints
• Reports directly to the Managing Director of Growth Marketing and works primarily with communications, growth, and admissions teams

Growth Marketing Manager