
Manager, Product Marketing
MeridianLink
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $115,000 - $179,000 per year
About the role
- Lead, coach, and develop a team of Product Marketing Managers, providing clear direction, performance feedback, and career development support
- Set and communicate product marketing strategy and priorities aligned to company objectives and product roadmaps
- Oversee messaging, positioning, and go-to-market strategies across assigned consumer product lines
- Ensure high-quality execution of product launches, sales enablement materials, customer-facing messaging, and marketing collateral
- Partner closely with Product Management to align on market insights, product strategy, roadmaps, pricing, and packaging
- Drive cross-functional alignment with Sales, Demand Generation, Brand, and Customer-facing teams to ensure consistent and effective execution
- Review, prioritize, and allocate team workload to ensure focus on initiatives with the greatest business impact
- Provide guidance and escalation support on complex or high-impact product marketing initiatives
- Use market research, customer insights, and performance data to inform strategy and continuous improvement
- Represent Product Marketing in cross-functional planning, reviews, and leadership discussions
Requirements
- Proven ability to lead, coach, and develop product marketing professionals
- Strong strategic thinking skills with the ability to translate strategy into clear priorities and execution plans
- Deep understanding of product marketing fundamentals, including positioning, messaging, go-to-market strategy, and sales enablement
- Ability to influence cross-functional partners and drive alignment without direct authority
- Ability to analyze market, customer, and performance data to inform decisions and resolve complex problems
- Strong communication and presentation skills, with the ability to tailor messaging to different audiences
- Ability to manage competing priorities and guide teams through ambiguity
- Bachelor’s degree and 6+ years of relevant experience, including demonstrated people leadership experience
Benefits
- Insurance coverage (medical, dental, vision, life, and disability)
- Flexible paid time off
- Paid holidays
- 401(k) plan with company match
- Remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategysales enablementmessagingpositioningmarket researchcustomer insightsperformance datastrategic thinkingcross-functional alignment
Soft Skills
leadershipcoachingcommunicationpresentationinfluenceproblem-solvingprioritizationguidanceadaptabilityteam development
Certifications
Bachelor’s degree