Meridian Bioscience Inc.

Marketing

• Own and execute downstream marketing strategy for the Immunoassay portfolio across the product lifecycle
• Develop and maintain customer-facing assets
• Lead go-to-market planning for new product introductions, line extensions, and portfolio updates
• Translate technical and product features into clear, differentiated customer value propositions
• Develop and maintain consistent portfolio messaging aligned with product strategy and brand guidelines
• Ensure alignment of messaging across sales, digital, and marketing channels
• Partner with Sales and Commercial teams to understand customer needs and objections
• Develop tools to support the sales process, including competitive positioning, FAQs, and objection-handling materials
• Support sales training initiatives related to immunoassay products
• Collaborate with Digital Marketing to develop and execute integrated campaigns supporting portfolio growth
• Provide content, messaging, and market insights for web, email, and other digital channels
• Analyze campaign performance and customer engagement to optimize downstream efforts
• Monitor market trends, customer needs, and competitive activity within the immunoassay space
• Provide actionable insights to Product Management and Commercial teams to inform strategy and prioritization

Downstream Marketing Manager – Immunoassay Portfolio

• Lead global downstream marketing strategy for assigned product lines and platforms within the Diagnostics portfolio.
• Translate global portfolio strategy into clear positioning, value propositions, messaging, and commercial plans.
• Ensure consistent global brand and product messaging while enabling appropriate regional flexibility.
• Own end-to-end lifecycle management for assigned products, from launch through growth, maturity, and end-of-life.
• Partner with cross-functional teams, like Sales, R&D, Regulatory, Operations, and Clinical Affairs to incorporate customer insights, unmet needs, and commercial requirements into development and enhancement plans.
• Drive post-launch optimization, line extensions, and differentiation strategies.
• Lead global go-to-market planning, including launch strategy, pricing inputs, promotional planning, and commercialization readiness.
• Lead the development and delivery of sales enablement tools, training materials, and launch communications in partnership with Sales and Commercial Operations.
• Ensure disciplined launch execution with clear milestones, metrics, and accountability.
• Leverage market research, voice-of-customer, and competitive intelligence to inform strategy and execution.
• Monitor industry trends, customer workflows, and competitive dynamics across global diagnostics markets.
• Translate insights into actionable recommendations for portfolio, messaging, and commercial priorities.
• Serve as a key marketing partner to global and regional Sales leaders.
• Collaborate closely with R&D, Clinical Affairs, Regulatory, Quality, Supply Chain, and Finance to ensure aligned commercialization.
• Support strategic partnerships and distributor relationships as required, including coordination with external partners.
• Lead, coach, and develop a high-performing global marketing team (Marketing managers and/or regional marketing leads).
• Establish clear objectives, performance expectations, and development plans.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Ensure all marketing activities, claims, and materials comply with regulatory, clinical, and quality requirements.
• Uphold Meridian policies, ethical standards, and best practices across global markets.

Director, Global Marketing

Project Manager

• Responsible for enterprise-level governance, prioritization, and execution of new product development and strategic initiatives across the global Diagnostics business.
• Elevates project management from operational oversight to a strategic capability, ensuring disciplined execution, cross-functional alignment, and delivery against growth and innovation objectives.
• Serves as the central point of accountability for project execution excellence—owning portfolio-level visibility, resource alignment, and decision support for leadership.
• Partners closely with R&D, Marketing, Clinical, Regulatory, Quality, Operations, and Supply Chain to drive predictable, high-quality outcomes in a regulated medical device environment.

Director, Project Management

Compliance

• Responsible for managing tasks/processes and providing expert guidance on activities related to the design, development, and clearance of new products and product modifications.
• Will ensure that new products and documentation related to new product design, development, transfer, validation/verification, labeling, and regulatory submissions are compliant with applicable quality and regulatory requirements.
• Serves as the department expert and advisor on specialized activities such as Pre-Submissions, 510(k) submissions, PMAs, combination device applications and post-clearance activities and projects.
• Provide guidance and participate in drafting of regulatory submissions for domestic, world-wide commercialization and other business objectives.
• Authors and reviews technical protocols and data in support of clinical trials, validation, verification and regulatory submissions.
• Provides guidance and participates in evaluation of the regulatory impact of changes associated with product design changes and routine modifications to cleared products.
• Reviews, and helps provide guidance for product labeling, including Instructions for Use (IFU/PI), to ensure adherence to applicable regulations and standards.
• Provides guidance and participates in implementation of new regulations and standards.
• Conducts training of new employees, reviews training documentation for co-workers to ensure compliance to regulations.
• Other duties as assigned.

Regulatory Affairs Principal

Sales

• Attain or exceed 100% of the national adjusted sales plan.
• Contribute to the development and implement the Sales and Marketing Plan at the national level.
• Take ownership of achieving national sales goals by supporting each representative in reaching their individual territory sales targets.
• Cultivate customer relationships within each region, encompassing hospitals, reference labs, distributors, Key Opinion Leaders, and other stakeholders.
• Execute new product launches to ensure full participation among representatives and attainment of national objectives.
• Strive to maintain or enhance average selling prices of products to directly impact company profitability.
• Accept fiduciary responsibility for Sales and communicate adherence to corporate policies and procedures.
• Ensure ongoing development of personnel and develop each representative to their fullest potential through effective management skills.
• Conduct joint sales calls during field travel aiming for collaboration at least once per quarter.

Downstream Marketing Manager – Immunoassay Portfolio

Director, Global Marketing

Director, Project Management

Regulatory Affairs Principal

Director, Sales – Point of Care