Meridian Bioscience Inc.

Marketing

• Responsible for the new product development process, from concept to full commercial launch of molecular diagnostic products.
• Work with global commercial marketing teams to develop sustainable product go-to-market plans for molecular diagnostic products that include market assessments, competitive analyses, product overviews, targeting/customer segmentation, messaging, sales tools, collateral, promotions, servicing, and pricing
• Collaborate with product managers, sales trainers, and marketing and sales leaders to develop and execute comprehensive new product launches and sales training on new molecular diagnostic products
• Complete market assessments, build business cases and product requirements, and make recommendations for new products to enhance the pipeline
• Establish relationships with key opinion leaders to gather technical information and to understand current trends in the molecular diagnostic market
• Help identify, assess, and drive potential business opportunities to identify growth opportunities in both revenue and profit
• Partner with R&D, Operations, Regulatory, Quality, Project Management, Product Management, Finance, and Sales in new product development projects

Molecular Diagnostics Strategic Marketing Manager

Director

• Oversee and facilitate the personal development of the clinical data team (data managers and biostatisticians) including fostering career growth, and providing relevant company-specific, ethical, and regulatory trainings.
• Responsible for setting the strategic vision for the clinical data team to ensure high quality data and data analysis to support regulatory submissions.
• Strategic leadership, organizational, and operational management and guidance to the personnel and teams within the clinical data team.
• Lead the data team to ensure project timelines are met, with appropriate quality based on company priorities.
• Responsible for technical review of functional deliverables, including clinical study protocols, statistical analysis plans and reports, final study reports, and publications including abstracts and posters for the clinical data team.
• Partner with cross-functional leaders to optimize collaboration, resolve cross-functional operational challenges, and leverage resources efficiently.
• Champions the development, maintenance and implementation of processes and tools to ensure all external data follow data management plans, statistical analysis plans, applicable standards, study protocols, SOPs and overall clinical objectives.
• Lead the continued development, review and updating of SOPs and process documentation in accordance with corporate, industry and regulatory agency standards.
• Implement the corporate strategic plan within the clinical data team and collaborate with senior leadership with defining and managing the clinical data team budget, as required.
• Expertise in working with Electronic Data Capture (EDC) systems and clinical data management systems like Medrio.
• Responsible for staffing of the clinical data team for assigned projects.
• Maintain effective communication, coordination and working relations with other personnel and management, as well as director board, at the Quebec site.
• Must be able to concentrate, analyze and solve complex issues throughout the course of the work shift.

Director, Biostats and Data Management

Account Executive

• Act as bridge between sales support and field sales; drive sales growth through prospecting and lead nurturing
• Develop and maintain strong relationships with MLS customers and field sales team across allocated EMEA districts
• Provide exceptional customer support including inquiry handling, complaint resolution, billing issues, and technical/quality problem ownership
• Handle quoting processes, order and sales management for assigned accounts/districts
• Actively manage pipeline and sample status using CRM tools (e.g. SFDC) for accurate forecasting and opportunity realization
• Support territory expansion by collaborating with field sales to build new customer relationships
• Prepare customer proposals, assist with price negotiations, and collect documentation for customer projects
• Provide basic technical knowledge to customers and utilize company systems (Powerlink, MAPICS, MasterCONTROL)
• Collaborate with technical specialists and manufacturing teams to deliver quality products
• Engage in training, product promotions, and special projects
• Track KPIs: Territory Attainment, Prospecting efforts, Samples, Validations, Opportunity realization; report opportunities won/lost and forecast accurately

Inside Sales Representative

• Organize, manage and work respective territory to maximize sales revenue and profitability
• Maintain current business in existing accounts and identify and close new business opportunities
• Identify and close new business opportunities within specified territory
• Incorporate GPO, IDN, National Clinical Reference Lab and Local Healthcare Delivery Network strategies into territory sales plan
• Achieve sales plan in all Focus Product categories and meet weekly sales call targets
• Develop territory growth plan, build account strategies and tactics to achieve revenue targets
• Use CRM monthly forecast tool to measure, track and plan new business opportunities
• Work collaboratively with other departments to improve the customer experience and drive sales growth
• Educate medical staff on product benefits and provide product demonstrations and support
• Maintain relationships with distribution partners within territory
• Accurately update CRM daily with account activities, opportunities, and decision makers
• Maintain company car, sales samples, literature, product manual, and company equipment
• Complete and submit weekly, monthly, and quarterly reports to Sales Management
• Manage customer inquiries, resolve issues, and escalate when appropriate
• Plan territory coverage, may include overnight stays and air/car travel up to 50%-80%
• Loading/unloading vehicles, set-up and tear-down of exhibit booths, and other physical tasks
• Use PC daily including repetitive keyboard/mouse use; sit/stand for long periods, reach, bend, stoop and lift daily

Communications

• Assist in the planning, execution, and optimization of digital marketing and communications campaigns, including email marketing, social media marketing, and digital content creation.
• Help develop and curate content for our social media channels and blog.
• Assist in the creation of email campaigns, including drafting copy, designing graphics, and building email templates using marketing automation (HubSpot).
• Help shoot and produce product and corporate photos, videos and animated graphics.
• Monitor and analyze the performance of digital marketing and communications campaigns and website traffic and report on key metrics.
• Collaborate with other teams, such as design and development, to ensure cohesive messaging and branding across all digital channels.
• Stay up to date with industry trends and best practices in digital marketing and communications.

Digital Communications Intern/Co-Op

Compliance

• Provides support and guidance to quality and regulatory activities, including Design Control activities, project teams, design transfer activities, clinical trials, validation and verification activities, and existing product modifications.
• Supports and helps draft sections of regulatory submissions for domestic, world-wide commercialization and other business objectives.
• Drafts, evaluates, and reviews technical protocols and data in support of clinical trials, validation, verification and product manufacturing.
• Provides direct support associated with adverse events, medical device reportable events and product recall activities, including corrections and removals.
• Evaluates the regulatory impact of changes associated with product design change and routine change control.
• Drafts and reviews, and helps provide guidance for product labeling activities, including Instructions for Use (IFU/PI), to ensure adherence to applicable regulations and standards.
• Provides regulatory input and oversight to product lifecycle planning, including risk management activities, and monitors product lifecycle and compiles information associated with changes as directed.
• Compiles new product technical information and feature summaries in support of market expansion.
• Responds to Sales & Marketing requests to ensure content of collateral and promotional materials is compliant with applicable regulations.
• Participates in long-term projects supporting the business and quality objectives of the organization.
• Assists in the management of third party and internal Quality Audit programs; perform supplier audit and verification activities as directed.
• Other duties as assigned.

Senior Regulatory Affairs Specialist

• Organize, manage and work respective territory to maximize sales revenue and profitability: Maintain current business in existing accounts, identify and close new business opportunities within these accounts
• Identify and close new business opportunities within specified territory
• Understand and incorporate the Group Purchasing Organization, IDN, National Clinical Reference Lab and Local Healthcare Delivery Network strategy into the daily territory sale strategy and revenue growth plan
• Achieve sales plan in all Focus Product categories
• Meet weekly sales call targets to maximize sales productivity and business opportunity
• Use sales skills to determine priorities, develop territory growth plan, build account strategies and tactics to achieve territory revenue growth targets
• Use the client relationship manager (CRM) system monthly forecast tool to measure, track and plan new business opportunities
• Work collaboratively with other departments to improve the customer experience, create mutually beneficial solutions and drive sales growth
• Educate medical staff on the benefits of products
• Provide product demonstrations and support
• Maintain a working relationship with Distribution partners within territory
• Sales Administration: Update the CRM system daily with business account related activities, next steps, account profile information, opportunities, and key decision makers to assist with strategy planning implementation
• This information is considered the intellectual property of Meridian Bioscience
• Maintain company car in mechanically sound, clean and safe condition
• Keep supply of sales samples and literature in a neat, clean condition
• Take inventories and order replacement materials when needed
• Maintain individual copy of the product manual in a current state
• This product manual is considered the intellectual property of Meridian Bioscience
• Responsible for keeping company equipment in the same condition as it was in upon receipt
• Contact the help desk immediately if you experience any technical difficulties
• Complete and submit weekly, monthly, and quarterly reports to Sales Management
• Manage customer inquiries and resolve issues
• Escalate to sales management when appropriate
• Plan territory coverage to allow submission of itinerary to sales management within specified time frame
• Cover entire territory, which may include overnight stays
• Must be able to travel by air/car 50% of time
• Ability to work on a PC including repetitive use of a keyboard and mouse daily
• Ability to sit/stand for long periods of time, reach, bend, stoop and lift daily

Molecular Diagnostics Strategic Marketing Manager

Director, Biostats and Data Management

Inside Sales Representative

Account Executive

Account Executive

Digital Communications Intern/Co-Op

Senior Regulatory Affairs Specialist

Account Executive, Mid-Atlantic Territory