Mercy For Animals

Manager, Direct Response – Donor Experience

Mercy For Animals

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $66,730 - $79,700 per year

About the role

  • Translate strategy and revenue goals into structured operational plans, segmentation frameworks, channel coordination plans, and performance targets.
  • Support defined revenue, acquisition, retention, sustainer growth, and upgrade goals across direct response segments.
  • Build and execute communication plans that increase monthly giving conversion, improve retention, and drive upgrades.
  • Design scalable, automated donor journeys that support progression from first gift through mid-level transition.
  • Monitor and report on KPIs including revenue, acquisition, retention, sustainer performance, upgrade rates, and lifetime value.
  • Analyze donor trends and recommend adjustments that strengthen performance and donor progression.

Requirements

  • 5+ years of experience in nonprofit fundraising, annual fund, direct response, digital fundraising, or donor engagement roles.
  • Demonstrated experience managing integrated, multi-channel fundraising or stewardship campaigns.
  • Experience using CRM and marketing automation tools to build segmentation strategies, donor journeys, and scalable communication workflows.
  • Strong project management skills, with the ability to coordinate complex initiatives across multiple internal and external stakeholders.
  • Experience using data and performance metrics to evaluate results and inform strategic adjustments.
  • Strong written communication and collaboration skills, with the ability to translate high-level strategy into structured, actionable plans.
  • Commitment to Mercy For Animals’ mission and values.
  • Commitment to continued personal and organizational growth in diversity, equity, inclusion, and justice principles.
Benefits
  • no- or low-cost health, vision, and dental insurance
  • generous paid time off and sick leave
  • 401(k) retirement plan, with a dollar-to-dollar employer match of up to 3.5% of your annual earnings
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
nonprofit fundraisingannual funddirect responsedigital fundraisingdonor engagementsegmentation strategiesdonor journeyscommunication workflowsdata analysisperformance metrics
Soft Skills
project managementcollaborationwritten communicationstrategic planningstakeholder coordinationadaptabilityanalytical thinkingproblem-solvingleadershipcommitment to diversity