Mercy For Animals

Manager

• Translate strategy and revenue goals into structured operational plans, segmentation frameworks, channel coordination plans, and performance targets.
• Support defined revenue, acquisition, retention, sustainer growth, and upgrade goals across direct response segments.
• Build and execute communication plans that increase monthly giving conversion, improve retention, and drive upgrades.
• Design scalable, automated donor journeys that support progression from first gift through mid-level transition.
• Monitor and report on KPIs including revenue, acquisition, retention, sustainer performance, upgrade rates, and lifetime value.
• Analyze donor trends and recommend adjustments that strengthen performance and donor progression.

Manager, Direct Response – Donor Experience