Mendix

VP of Customer Growth

Mendix

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $195,000 - $345,000 per year

Job Level

Lead

About the role

  • Develop and execute comprehensive customer growth strategy that drives retention, expansion, and advocacy across the customer lifecycle
  • Build and lead high-performing teams across lifecycle marketing, customer marketing, community, advocacy, and customer insights functions
  • Serve as the voice of the customer to executive leadership with data-driven insights from NPS, win/loss, and customer feedback
  • Design and manage executive-level customer advisory board programs to gather strategic product and market insights
  • Facilitate quarterly advisory board meetings and translate feedback into actionable business recommendations
  • Oversee end-to-end lifecycle marketing strategy from onboarding through renewal and expansion
  • Design segmented nurture programs that drive product adoption, feature utilization, and customer maturity
  • Integrate NPS insights and win/loss learnings into lifecycle campaign optimization
  • Own strategy and execution for Mendix's customer community platform
  • Drive community engagement, user-generated content, and peer-to-peer support
  • Develop customer speaker bureau for events, webinars, and industry conferences
  • Partner with Product on beta programs and customer co-innovation initiatives
  • Position Mendix and its customers as industry thought leaders through speaking opportunities, content creation, and media engagement
  • Develop executive customer content programs (blogs, videos, podcasts, whitepapers)
  • Create customer-led thought leadership tracks for Mendix events and conferences
  • Oversee social media strategy focused on customer stories, community engagement, and advocacy amplification
  • Develop employee and customer advocacy programs on LinkedIn and other platforms
  • Monitor social listening for customer sentiment and engagement opportunities
  • Own enterprise-wide NPS program including survey design, distribution cadence, and closed-loop feedback processes
  • Analyze NPS trends by segment, product, region, and customer journey stage
  • Partner with Customer Success and Product teams to drive action plans based on NPS feedback
  • Design and execute comprehensive win/loss interview program for new business, expansion, and churn
  • Analyze win/loss data to identify trends in competitive positioning, pricing, product gaps, and sales effectiveness
  • Create quarterly win/loss reports with strategic recommendations and sales enablement based on learnings

Requirements

  • 12+ years of progressive marketing experience with 5+ years in leadership roles
  • Proven track record building and scaling customer marketing or lifecycle marketing functions in B2B SaaS environments
  • Experience managing customer advisory boards, NPS programs, and win/loss analysis initiatives
  • Demonstrated success building customer advocacy and community programs that drive measurable business impact
  • Strategic vision with ability to develop long-term customer growth strategies aligned with business objectives
  • Strong analytical skills and data-driven decision-making capabilities
  • Exceptional cross-functional leadership and ability to influence across Sales, Product, Customer Success, and Marketing
  • Outstanding communication skills with executive presence and customer empathy
  • Expertise with marketing automation platforms (Marketo, Eloqua, HubSpot)
  • Experience with community platforms, CRM systems (Salesforce), and customer data platforms
  • Knowledge of NPS platforms (Qualtrics, Medallia, Delighted) and win/loss analysis tools
  • Familiarity with advocacy platforms (Influitive, Gainsight Advocate) and analytics tools
  • Bachelor's degree in Marketing, Business, Communications, or related field preferred
  • MBA or advanced degree preferred
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer growth strategylifecycle marketingcustomer advocacyNPS analysiswin/loss analysisdata-driven decision makingmarketing automationcommunity engagementcontent creationcustomer insights
Soft Skills
leadershipanalytical skillscommunicationinfluencestrategic visioncustomer empathycross-functional collaborationteam buildingexecutive presenceproblem solving
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsMBAadvanced degree