Head of Product Marketing
Mend.io
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Define and evolve Mend.io’s category narrative, positioning, and differentiated value proposition
- Shape and refine ICP segmentation and buyer personas across enterprise security, AppSec, DevSecOps, and engineering leaders
- Drive go-to-market strategy for new product launches and major releases.
- Translate product capabilities into compelling business value for CISOs and security decision-makers
- Develop clear, differentiated messaging frameworks aligned to key verticals and use cases
- Own core messaging across website, sales materials, field enablement, and campaigns
- Elevate Mend’s thought leadership in open source security, SCA, and software supply chain security
- Build scalable sales enablement programs including playbooks, pitch decks, battlecards, ROI tools, and objection handling frameworks
- Partner with Sales Leadership to increase win rates and shorten sales cycles
- Support enterprise deals with strategic messaging and competitive insights
- Lead cross-functional product launch processes
- Ensure cohesive positioning across Mend’s platform and modules
- Influence roadmap prioritization through market and competitive insights
- Establish a structured competitive intelligence function
- Analyze market trends, industry shifts, and emerging threats impacting AppSec
- Equip sales teams with actionable competitive differentiation
- Lead Analyst Relations to strengthen positioning in industry reports, e.g., Gartner, Forrester, IDC
- Represent Mend.io at key industry events, conferences, and executive briefings
- Build, mentor, and scale a high-performing product marketing team
- Establish measurable goals tied to pipeline contribution, win rates, and product adoption
Requirements
- 10-15+ years of B2B SaaS marketing experience with 5+ years in senior product marketing leadership
- Strong background in cybersecurity, application security, DevSecOps, or developer-focused SaaS
- Proven experience marketing to enterprise buyers, CISOs, security leaders, platform engineering
- Demonstrated success in scaling product marketing at a growth-stage company
- Experience supporting complex, multi-stakeholder enterprise sales cycles
- Strong executive communication and storytelling skills
- Analytical mindset with experience leveraging market and performance data to drive strategy. Operational system experience: SFDC, Jira
- Experience working with industry analysts and influencing market perception
- Comfort and experience leveraging AI-enabled tools, including large language models, to drive efficiency and results
Benefits
- Creating clear, differentiated market positioning that strengthens Mend’s competitive advantage
- Increase our win rates and improved competitive displacement
- Lead successful launches of new offerings with measurable pipeline impact
- Ensure strong alignment between Product, Sales, and Marketing
- Elevate our brand authority in open source and software supply chain security
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS marketingproduct marketingcybersecurityapplication securityDevSecOpsenterprise sales cyclesmarket analysiscompetitive intelligencesales enablementAI-enabled tools
Soft Skills
executive communicationstorytellinganalytical mindsetleadershipmentoringstrategic thinkingcollaborationinfluencingproblem-solvingadaptability