Memed

Product Marketing Manager

Memed

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Responsible for connecting product, data and market, transforming the platform's capabilities into clear value propositions for the pharmaceutical industry;
  • Design digital campaigns that create impact across physicians' prescribing journey;
  • Translate platform features into value propositions;
  • Define product positioning and media formats;
  • Build media kits;
  • Design campaign and communication journeys;
  • Package digital inventory into commercial offers;
  • Define narrative and storytelling for new products;
  • Lead launches with product, data and commercial teams;
  • Train the commercial team;
  • Produce support materials;
  • Participate in strategic meetings with clients;
  • Work with the data team to analyze performance;
  • Structure campaign case studies;
  • Turn data into a value-driven narrative;
  • Lead the production of commercial decks, landing pages, campaigns and educational content.

Requirements

  • Strong experience in Product Marketing or B2B Marketing;
  • Experience with digital platforms and/or media;
  • Experience with campaign models and advertising;
  • Previous work with enterprise clients;
  • Bachelor's degree in Business Administration, Marketing, Advertising, Pharmacy or related fields;
  • Strategic thinking and strong analytical skills;
  • Product storytelling skills, connecting business value to solutions;
  • Excellent communication, with experience in client relationships.
  • Differentials:
  • Experience in healthcare or pharma;
  • Experience in B2B platforms or marketplaces;
  • Experience in data and analytics.
Benefits
  • We focus on supporting Memeders' mental health through our benefits with ZenKlub, a platform of psychologists;
  • Health Insurance - Amil;
  • Dental Insurance - Amil;
  • Meal/food allowance on the Flash benefits card, accepted at any food establishment as a credit function;
  • Memed Cuida - BRL 110.00/month to use as it makes sense for you;
  • Childcare assistance;
  • TotalPass available to all employees to maintain physical and mental well-being;
  • WellHub;
  • Day off on your birthday;
  • Life Insurance;
  • ÚnicoSkill: Offers a wide variety of free courses, undergraduate, graduate, language courses and mentoring.
  • + Partnerships
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingB2B MarketingDigital CampaignsCampaign ModelsAdvertisingData AnalysisProduct StorytellingCommercial Deck ProductionLanding Page DesignEducational Content Production
Soft Skills
Strategic ThinkingAnalytical SkillsCommunicationClient Relationship ManagementTeam LeadershipTrainingNarrative DevelopmentCollaborationImpact CreationPerformance Analysis
Certifications
Bachelor's Degree in Business AdministrationBachelor's Degree in MarketingBachelor's Degree in AdvertisingBachelor's Degree in Pharmacy