Marketing Manager
Meliá Hotels International
full-time
Posted on:
Location Type: Office
Location: Dubai • 🇦🇪 United Arab Emirates
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Implement the hotel’s marketing & communications strategy in line with ME Dubai objectives
- Ensure consistent brand representation across all internal and external communications
- Coordinate and structure the work of the Marketing & PR departments
- Keep updated with industry trends and competitor activity
- Take a proactive and strategic approach to marketing initiatives
- Set measurable marketing goals and standards (costs, commissions, revenue, etc.)
- Develop and maintain a best-in-class marketing process/strategy
- Ensure all marketing collateral meets brand guidelines (brochures, website, photo library, etc.)
- Maximise business through online and offline marketing tools
- Create branded sales tools and promotional materials
- Ensure compliance with Sales & Marketing policies
- Promote website and brand visibility to in-house guests
- Manage marketing agencies, social media, and PR activities
- Create and manage the annual Marketing & Communications plan and budget
- Lead and develop marketing plans with department heads
- Drive ME brand philosophy and values
- Build strong relationships with hotel leadership and Melia corporate office
- Lead customer relationship marketing to drive retention and incremental business
- Build and maintain key partner relationships for joint marketing
- Track key performance indicators to measure and improve marketing effectiveness
- Review and improve brand website performance
- Encourage high performance within the marketing team
Requirements
- Minimum 5 years’ experience in senior marketing / communications management, ideally in a large or diverse organisation
- Proven experience in strategic planning, communications management, marketing and media relations
- Strong communicator with excellent written, presentation and interpersonal skills in English
- Confident leader with the ability to motivate, influence and develop others
- Creative and strategic thinker with strong judgement and adaptability in a changing environment
- Strong planning, organisation and relationship-building skills
- Ability to track business performance indicators and evaluate marketing effectiveness
- Collaborative approach with the ability to partner with corporate and hotel leadership teams
- Degree-educated, ideally in Marketing or Communications.
Benefits
- My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.
- My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
strategic planningcommunications managementmarketingmedia relationsmarketing processmarketing collateralperformance indicatorsmarketing effectivenessbudget managementcustomer relationship marketing
Soft skills
strong communicatorexcellent written skillspresentation skillsinterpersonal skillsconfident leadermotivational skillscreative thinkerstrategic thinkerplanning skillsrelationship-building skills
Certifications
degree in Marketingdegree in Communications