Meliá Hotels International

Marketing Manager

Meliá Hotels International

full-time

Posted on:

Location Type: Office

Location: Dubai • United Arab Emirates

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About the role

  • Implement the hotel’s marketing & communications strategy in line with ME Dubai objectives
  • Ensure consistent brand representation across all internal and external communications
  • Coordinate and structure the work of the Marketing & PR departments
  • Keep updated with industry trends and competitor activity
  • Take a proactive and strategic approach to marketing initiatives
  • Set measurable marketing goals and standards (costs, commissions, revenue, etc.)
  • Develop and maintain a best-in-class marketing process/strategy
  • Ensure all marketing collateral meets brand guidelines (brochures, website, photo library, etc.)
  • Maximise business through online and offline marketing tools
  • Create branded sales tools and promotional materials
  • Ensure compliance with Sales & Marketing policies
  • Promote website and brand visibility to in-house guests
  • Manage marketing agencies, social media, and PR activities
  • Create and manage the annual Marketing & Communications plan and budget
  • Lead and develop marketing plans with department heads
  • Drive ME brand philosophy and values
  • Build strong relationships with hotel leadership and Melia corporate office
  • Lead customer relationship marketing to drive retention and incremental business
  • Build and maintain key partner relationships for joint marketing
  • Track key performance indicators to measure and improve marketing effectiveness
  • Review and improve brand website performance
  • Encourage high performance within the marketing team

Requirements

  • Minimum 5 years’ experience in senior marketing / communications management, ideally in a large or diverse organisation
  • Proven experience in strategic planning, communications management, marketing and media relations
  • Strong communicator with excellent written, presentation and interpersonal skills in English
  • Confident leader with the ability to motivate, influence and develop others
  • Creative and strategic thinker with strong judgement and adaptability in a changing environment
  • Strong planning, organisation and relationship-building skills
  • Ability to track business performance indicators and evaluate marketing effectiveness
  • Collaborative approach with the ability to partner with corporate and hotel leadership teams
  • Degree-educated, ideally in Marketing or Communications.
Benefits
  • My MeliáRewards: Participate in our exclusive loyalty program, enjoying unique benefits and advantages.
  • My MeliáBenefits: Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic planningcommunications managementmarketingmedia relationsmarketing processmarketing collateralperformance indicatorsmarketing effectivenessbudget managementcustomer relationship marketing
Soft Skills
strong communicatorexcellent written skillspresentation skillsinterpersonal skillsconfident leadermotivational skillscreative thinkerstrategic thinkerplanning skillsrelationship-building skills
Certifications
degree in Marketingdegree in Communications