Megaport

Field Marketing Manager

Megaport

full-time

Posted on:

Location Type: Office

Location: Gurugram • India

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Tech Stack

Cloud

About the role

  • Develop and execute a comprehensive field marketing strategy for India aligned with overall company goals and objectives.
  • Collaborate with the local Sales Leadership team to ensure initiatives support pipeline growth and sales targets.
  • Collaborate with the global marketing team to ensure consistency and integration of regional and global marketing initiatives.
  • Demonstrate Marketing Initiatives support pipeline growth
  • Develop and execute targeted campaigns to drive awareness, engagement, and pipeline growth across India.
  • Support new logo acquisition and demonstrate marketing contribution
  • Own customer marketing initiatives to support customer retention and upsell.
  • Activate a mix of social, digital, content, partner, and event channels to drive performance.
  • Event Support & Management:Own planning and execution of in-country events, including industry conferences, partner events, roundtables, and customer engagements.
  • Work closely with Sales to ensure event activity aligns to priority accounts and pipeline objectives.
  • Manage event logistics and follow-up to ensure strong ROI and lead progression.
  • Work with sales leadership to identify and recruit channel partners
  • Cultivate strong relationships with key industry partners, associations, and influencers to amplify Megaport's presence in the region.
  • Collaborate with our partner ecosystem of data center operators, cloud providers and resellers to jointly execute partner programs and co-marketing initiatives.
  • Create compelling and region-specific marketing collateral, including presentations, case studies, and whitepapers. Adapt regional content, messaging, and campaigns for the India market.
  • Support the development of local customer stories, case studies, and sales enablement materials where required.
  • Ensuring content resonates with the target audience and supports lead and revenue generation efforts.
  • Data Analysis and Reporting: Utilize analytics tools, including Marketo and Salesforce, to measure and analyze the performance of marketing campaigns and initiatives.
  • Use your reporting insights to improve your performance over time, and share key lessons with the wider team.

Requirements

  • Proficient English required, as this role involves regular written and verbal communication with global teams and stakeholders.
  • Minimum of 5 years of experience in B2B field marketing, with a focus on the IX, technology, or telecommunications industry.
  • A degree in a related field is a plus.
  • Proven success in developing and executing successful regional marketing strategies, with the ability to demonstrate how success was measured and increased
  • Hands-on experience with the following tools: Marketo and Salesforce CRM
  • Be detail-oriented with the ability to think creatively and come up with new ideas that are fresh and interesting.
  • Ability to think critically and translate your ideas into actionable plans that align with business objectives.
  • Strong collaboration and communication skills to work effectively with globally distributed cross-functional teams and stakeholders.
  • You use analytics tools to measure campaign performance and make data-driven decisions about what to improve and what to abandon.
  • Remember when we said “be detail-oriented”? Let us know your favorite arcade or gaming machine.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits
  • Birthday Leave
  • Creative, fun, and contemporary workspaces
  • Motivated team of industry experts and new talent
  • Celebrated success with ‘Legend’ and ‘Kudos’ Awards
  • Health and wellness program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B field marketingregional marketing strategiescampaign performance measurementdata analysiscustomer marketing initiativesevent planning and executioncontent creationlead generationpipeline growth strategiescustomer retention
Soft Skills
collaborationcommunicationcreativitycritical thinkingdetail-orientedadaptabilityrelationship buildingstrategic thinkingproblem-solvingtime management