Megaport

Marketing Automation Specialist

Megaport

full-time

Posted on:

Location Type: Remote

Location: Bulgaria

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Tech Stack

Python

About the role

  • Work with the Senior Manager, Marketing Automation and the North and South American marketing teams to develop and execute a comprehensive digital marketing strategy aligned with the company's overall business goals and objectives.
  • Be the subject matter expert for marketing operations in the Americas. Support the field marketing teams in your regions.
  • Partner with Content and Web teams to ensure marketing automation programs and landing pages follow technical SEO best practices.
  • Write, edit, and optimize digital content to align with SEO and Answer Engine Optimization (AEO) best practices, improving visibility across traditional search engines and AI-powered platforms.
  • Ensure forms, tracking, and automation logic support (and don’t break) crawlability, page performance, and organic conversion.
  • Develop, optimize, and troubleshoot email and landing page templates using HTML and CSS to ensure consistent rendering and responsiveness across desktop, mobile, and major email clients.
  • Configure and optimize multi-step, conditional Zapier automations connecting platforms such as CRM, marketing automation, and analytics tools to improve efficiency and data accuracy.
  • Develop data-driven metrics and reporting to determine the ROI of digital marketing activities and provide key reporting and insights to the regional marketing teams.
  • Be an evangelist, champion the use of digital technology and best practices within your region. Promote collaboration and knowledge sharing across functions to establish and support a robust digital ecosystem.
  • Use your data-driven mindset to find areas where we are underperforming and test automated fixes.
  • Collaborate closely with the wider marketing team, sales, and the sales operations teams to ensure campaigns are hitting their mark
  • Lead the production of inspiring digital campaigns which build the brand and drive revenue.

Requirements

  • 3+ years of experience working in a marketing discipline with a focus on marketing automation or marketing operations.
  • High degree of experience with Marketo
  • Knowledge of Velocity Scripting or a non-Marketo equivalent (eg. AMPscript. etc)
  • A strong attention to detail
  • Experience working in Salesforce to facilitate marketing operations.
  • Demonstrated ability to optimize website and content assets using SEO and Answer Engine Optimization (AEO) fundamentals (crawlability, indexing, redirects, metadata, and page performance).
  • Experience configuring, managing, and optimizing automated workflows in Zapier, integrating platforms such as Marketo, Salesforce, and other tools
  • High level of expertise with HTML for use in both email marketing and landing pages. You can build email campaigns and landing pages with ease.
  • Experience running complex nurture/journey campaigns in a B2B context.
  • Basic/Introductory knowledge of Python or knowledge of coding steps in Zapier. You’ve dabbled.
Benefits
  • health insurance
  • retirement plans
  • paid time off
  • flexible work arrangements
  • professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationSEOAnswer Engine OptimizationHTMLCSSZapierMarketoSalesforcedata-driven metricsemail marketing
Soft Skills
attention to detailcollaborationcommunicationleadershipproblem-solvingdata-driven mindsetcreativitystrategic thinkingadaptabilityevangelism